From Burnout to Breakthrough: Data-Driven Decisions for Women Entrepreneurs

In this powerful episode of The Moms Sweat Sanity podcast, Brittany sits down with business mentor Michelle Ghassemi for a refreshingly honest conversation about what it really takes to build a sustainable, profitable business as a woman.

Michelle shares her journey from salon ownership to full-time mentorship, revealing the patterns of self-sabotage, the trap of external validation, and the freedom that comes when women finally start trusting themselves. Together, they unpack how tracking business metrics, understanding financials, and making data-driven decisions can shift a business from overwhelmed to thriving.

This episode is part mindset, part strategy, and fully empowering. It’s the reminder that women can scale sustainably — without burning it all down.

Brittany and Michelle dive into the internal and external challenges women face in business, from self-sabotage to seeking validation to financial overwhelm. They explore why understanding your data and business metrics is essential for clarity, confidence, and long-term growth. Michelle’s story shows that pivoting doesn’t mean failure — it’s often the most aligned, empowering move you can make.

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Self-sabotage often stems from seeking external validation

Women grow faster when they prioritize their own well-being

Knowing your numbers = knowing your power

Data clarity prevents burnout and poor decision-making

Pivoting doesn’t require blowing up your whole business

Tracking metrics in one place leads to smarter strategy

Financial awareness builds confidence and long-term sustainability

Success deserves to be celebrated, not minimized

Business costs and margins matter more than most women realize

Regular check-ins with your numbers protect your mental health and your business

“Stop self-sabotaging your success.”

“You need to know your data to grow.”

“You have to know your cost of goods.”

“If you don’t trust yourself, your business won’t trust you back.”

“Women minimize their wins — and it’s costing them.”

00:00 Introduction to Sustainable Success for Women Entrepreneurs

women entrepreneurs, sustainable growth, self-sabotage, business management, data-driven decisions, mentorship, financial management, personal growth, business strategy, empowerment

The Mom Sweat Sanity Podcast – Motherhood, Mindset, Fitness & Goal Setting for Modern Moms

Balancing mom life, personal growth, and your own goals without losing yourself? You’re in the right place.

Hosted by Brittany Anderson — Certified High Performance & Accountability Coach, triathlete, retreat host, and mom of three — this podcast is your go-to space for real, unfiltered conversations about motherhood, womanhood, relationships, self-care, and building a life you love.

Each week, you’ll hear:

Whether you’re working on self-care, fitness goals, or your next big dream, The Mom Sweat Sanity Podcast will inspire you to create more energy, clarity, and joy in your everyday life — while reminding you that you’re more than “just a mom.”

💛 Hit follow now and join a community of women who are ready to ditch expectations, go after their goals, and live with more purpose.

📲 Connect with Brittany:

MOMentum Collective Mastermind

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