In this episode, I’m joined by Melissa Denning, founder of Renew Allied, a therapist-owned contracting company that has grown from a private practice into a multi-state business working with schools.

Melissa shares what it actually looked like to transition out of traditional clinical work and into building a business that supports both therapists and schools—without compromising on pay, ethics, or quality of care.

We talk through the real decisions behind growth:

when to raise your rates, when to hire, how to approach negotiations, and what it takes to step into RFPs with confidence.

If you’ve ever wondered what scaling a therapy business actually looks like behind the scenes—this conversation pulls it back.

Key Takeaways

Melissa’s journey from private practice to building Renew Allied

How pricing decisions impact long-term sustainability

What therapists get wrong about negotiations (and how to fix it)

The turning point that led her to start hiring and scaling

How to approach RFPs without overcomplicating the process

The role of consistency and sales in building a stable business

Why investing in systems and support changes everything

Resources

Melissa's Instagram: @RenewAllied

The Therapist Support Network Resources: www.thetherapistsupportnetwork.com