How can AI support outbound sales without losing the human touch?

In this episode of The Hard Corps Marketing Show, I sat down with Brandon Amoroso, Co-Founder of SCALIS. Brandon shares what’s working and what’s still missing when it comes to using AI for outbound sales, and how leaders can build systems that blend automation with authenticity.

Brandon gets real about the current limits of AI agents, the critical need for personalization, and the behind-the-scenes infrastructure that keeps fast-growing startups running. From setting up outbound platforms to hiring the right people, he walks us through the exact tactics SCALIS uses to drive results.

In this episode, we cover:

• Why AI agents can’t fully replace human SDRs (yet)
• How to personalize AI-generated emails so they don’t sound templated
• The tools and workflows powering scalable outbound sales
• Brandon’s mindset-first approach to hiring and team growth
• Lessons from building backend operations to support rapid scaling

If you’re looking to use AI without losing your brand’s voice or your prospect’s attention this episode is packed with smart strategies and lessons from the front lines.

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Connect with Brandon:

• LinkedIn: https://www.linkedin.com/in/brandonamoroso/  
• Twitter: https://x.com/AmorosoBrandon  
• SCALIS’s website: https://scalis.ai/  
• Brandon’s website: https://brandonamoroso.com/ 
• Book: https://www.amazon.com/Think-How-started-sold-business-ebook/dp/B0CNP1DJ8L  
• Newsletter: https://brandonamoroso.com/pages/weekly-newsletter-sign-up  
• Podcast: https://podcasts.apple.com/us/podcast/the-d2z-podcast/id1646322836 

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• YouTube: https://youtu.be/uK4CmfvTq9Y 

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