In this special episode recorded live at the 2025 Tasmanian Tourism Conference, host Rachel Williams is joined by renowned customer experience expert Amanda Stevens for a deep dive into the future of tourism, traveller behaviour, and how Tasmanian operators can stay ahead of the curve.

With her background in consumer psychology and marketing, Amanda shares fascinating insights into the trends shaping the visitor economy — from the rise of wellness and adventure travel to the new motivations behind milestone getaways and intergenerational holidays. She unpacks the importance of creating raving fans, designing truly memorable guest experiences, and leveraging user-generated content in a social-media-driven world.

Amanda also highlights why Tasmania is perfectly positioned for a tourism resurgence, and how operators can re-engineer their offerings to meet the changing needs of travellers — all while staying authentic to their unique brand and story.

This episode is proudly supported by TICT Partner, Launceston Airport, Tasmania’s northern gateway and a key driver of the state’s visitor economy.

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