The CPG View

From Doing to Partnering: How Brands Win with Simplicity, Community, and Customer Experience (Alex Timlin, Chief CRM and Customer Experience Expert at SAP)

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You’ve built and led high-performing teams across multiple industries and geographies. What pivotal moments or experiences have shaped your career as an entrepreneurial executive?

Given your focus on customer experience and go-to-market strategies, what trends or innovations in SaaS and personalized marketing excite you the most right now?

You emphasize the importance of aligning people, product, and customer focus with company growth metrics. Can you share an example of when this alignment drove significant impact?

What shifts are you seeing in how brands approach customer experience?

For executives looking to scale SaaS businesses successfully, what are the key leadership and strategy principles they should prioritize?

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