How do you turn decades of passion into a thriving business that dominates a niche?

In this episode, Corey sits down with Cris Rodriguez, Founder and Visionary of Grow Pro Agency, to unpack her transformation from martial artist school owner to digital marketing powerhouse. Serving over 450 martial arts schools across the U.S., Cris reveals how her agency carved out a competitive edge through witty strategy, results-driven marketing, and an all-American team.

Cris doesn’t hold back as she shares the secrets behind her success—why Facebook ads and word-of-mouth remain unbeatable, how content creation drives engagement, and the role of company culture in retaining top talent. She also opens up about the risks and rewards of going all-in on a single vertical and why hiring the right team is non-negotiable.

If you’re looking for real-world insights into building a specialized, scalable agency while staying grounded in your vision, this conversation delivers.

Here’s what we cover in this episode:

Here are some actionable key takeaways for agency founders:

The resources mentioned in this episode are:

- Connect with Cris on Instagram: https://www.instagram.com/crisleerodriguez/ 

- Check out Grow Pro Agency: https://growproagency.com

- Connect with Grow Pro Agency on LinkedIn: https://www.linkedin.com/company/grow-pro-agency

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This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

This episode was produced and brought to you by Reignite Media.