In this conversation, Adam Walter and Nathan Whitaker discuss the importance of effectively communicating cybersecurity issues to CEOs and small business owners. They emphasize the need to shift the narrative from fear-based tactics to highlighting the value and benefits of cybersecurity. The discussion covers how to understand a CEO's perspective, the significance of building consumer confidence, and the role of risk management in business growth. They also touch on the importance of creating a cybersecurity culture within organizations to enhance overall operations and client relationships.