What happens when your business isn't just about profit—but about people?

In this episode of American Potential, host David From sits down with RF Buche, a fourth-generation grocer in South Dakota who’s carrying on a 120-year family legacy in some of the poorest and most underserved areas of the country. With 24 stores spread across rural South Dakota, RF has seen firsthand the struggles families face—poverty, food insecurity, lack of basic services, and isolation.

That’s why he created Team Buche Cares, a nonprofit that provides food, heating assistance, cancer support, and “underdog” scholarships to help people rise above difficult circumstances. RF shares powerful stories from his community—including how feeding children helped lower suicide rates—and he explains how the 2017 Tax Cuts and Jobs Act helped him grow his business and give back in bigger ways. He also warns what could happen if Congress lets those tax cuts expire.

If you believe in the power of small businesses to change lives—and the importance of public policy that supports them—this is a must-listen.

👉 Learn more or donate: TeamBucheCares.org