Author of Keep on Leading 
Conus Battle Drills  
Time in service, start and finish date 2004 - 2012 
CPT Infantry Ranger Iraq Afghanistan (24) / Bronze Star 
comes from: Florida currently lives: Arizona  
Current position in the Civilian World: Independent Business Consulting  
Notes:  
University of Florida - 9/11 
Patha Familias 
ROTC  
Surreal Experiences in war  
PTSD 
Band of Brothers  - in your first fire fight… 82nd Airborne  
1st year of military transition  
Google to Microsoft vs Military to Civilian  
Redefining your purpose 
Military Accountability = Care 
John Deere 
Limiting financial strain after leaving the military 
Caterpillar 
Writing for therapy - your brain gives you permission to get rid of the baggage 
Success and failure is not binary 
Tom Brady can’t block - focus on your strengths not weaknesses 
Learning how to fail successfully - is it learned behavior? 
“You need to guard the thought and words you have about yourself, because you are listening” - Don’t talk bad about your self 
Men are bad at taking complements (and criticism) 
Fortune 100 
Lean Manufacturing 
“Using emotion & logic to drive purchasing decisions” 
How economies work 
Supply chain disruption 
Space A: Rota - Naples 
More take-offs than landings (US Army Airborne) Shannon, Ireland 
Mentors - in personal and business life “Always be gathering information from people around you who you aspire to be like” 
“Find the one or two golden nuggets in any book you read” 
“Value relationships” 
“Have integrity in everything you do” 
“Men can take your property, they can take your freedom, they can take your life, but the one thing they cannot take is your principles” 
Fort Hood Mental Health Department 
Stoicism 
Thermopylae - 300 
Athenian and Spartan Warrior Ethos 
Why college is important - or not 
“If you are interested in a long term career in leadership in the corporate world, you are going to need it (a degree)” 
“Don’t Be A Dick… And buy my book” :-P 
Importance of personal branding 
Linkedin Profile building to get more job offers 
Examples of some great personal brands: Joe Rogan Elon Musk Joe Biden Donald Trump Trevor Noah  
“Emotion drives decisions not facts” 
Tactical Operations Center - TOC 
Gig Line 
The Bible (wikipedia) - Apologetics - Apologia 
1 Peter 3:151 
Corinthians 15 - the early Christian creed 
Isiah 53 - Apologetics 
John 3:16
The book of James - in its entirety 
Matthew 28 - Make disciples 
Jocko Willink - Extreme Ownership 
Labradoodle/Hound 
Marvel at nature 
Multi-family real estate investing 
Local charities in Tuscon Giving Tithings 
“A lot of people want to evangelize all over the world, but miss the evangelical opportunity next door”  
https://louisjfernandez.com/ 
https://www.linkedin.com/in/louis-jonathan-fernandez/ 
https://twitter.com/conusbattle 
https://www.conusbattledrills.com/ 
https://www.amazon.com/Keep-Leading-Louis-J-Fernandez/ 
Big thanks to:  riverside.fm #riversidefm for their amazing software https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=john-mcconnell 
Aston Element microphones 🎤#astonelement https://www.astonmics.com/EN/product/mics/element-bundle and 
Zoom audio recoding PodTrak P4 portable recording solution for the crispy sound https://zoomcorp.com/en/us/podtrak-recorders/podcast-recorders/podtrak-p4/ and to all the brave men and women out there still protecting our freedom 🫡  some links may result in commissions for the site