Fuse - The PR, Marketing and Communications Podcast

From Invisible to Influential: Empowering Women in Media


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Debbie Zaman, CEO of With Women, discussed the inspiration and impact of their free media training program for women leaders. The program aims to address the underrepresentation of women in media, revealed by a study showing that only 30% of quoted media experts are women. Zaman emphasised the importance of companies diversifying their speaker panels and media outlets, including non-CEO experts. The program has trained over 1,000 women in the past two years, emphasising confidence, clarity, content, and control. Success stories include a FinTech CFO appearing on the BBC and a divorce tech founder being featured in The Times.

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