By PRCA
5
11 ratings
The podcast currently has 54 episodes available.
In this episode of PRCA Fuse, host Farzana Baduel is joined by one of the UK's most renowned mergers and acquisitions specialists, Mark Madsen. With a track record of over 86 successful transactions across the PR, public affairs, and wider marketing communications sectors, Mark offers invaluable insights for agency owners looking to sell their business or plan for future growth.
Drawing on his extensive career—ranging from building and selling a diversified services group to executing multi-million-pound deals across Europe and the United States—Mark discusses the key factors that make agencies attractive to potential buyers. From equity and market interest to client expectations and relationship building, he provides a comprehensive look at the strategies that lead to success. His journey from the Grenadier Guards to the world of business fuels his unique approach, where resilience meets a deep understanding of the industry.
Whether you're contemplating an exit strategy, evaluating timelines for return on investment, or seeking advice on scaling your agency, this episode is packed with practical guidance for anyone in the marcomms industry. Tune in for a deeper understanding of what makes an agency saleable, and why it's crucial to explore your passions and key drivers to ensure long-term success.
Connect with Mark:
LinkedIn: Mark Madsen
Website: Madsen Advisory Limited
Follow Farzana on Social Media:
Twitter & Instagram: @FarzanaBaduel
Executive Producer: David Olajide - [email protected]
Podcast Manager and Editor: Ikechukwu Mgbenwelu- [email protected]
Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.
In this episode, host Farzana Baduel speaks with Richard Fogg, Managing Director of CCGroup, to explore his 25+ year journey in the B2B technology PR and marketing industry, discussing how he’s helped shape some of the world’s largest tech companies and challenger brands.
Richard is a renowned figure in the tech PR space, having grown CCGroup into an award-winning, global B2B PR agency. From his early days as an account executive to leading a successful MBO, Richard’s career is a testament to resilience and innovation in the fast-evolving tech sector.
In This Episode, We Explore:
Richard’s journey from intern to CEO of CCGroup
Leading the MBO of CCGroup and transforming it into a global tech PR powerhouse
How CCGroup is evolving to meet changing client needs in the fast-paced tech landscape
The role of data and behavioural science in shaping marketing and sales strategies.
How Richard and his team are leveraging AI to stay ahead in the industry
Connect with Richard:
LinkedIn: Richard Fogg
Website: CCGroup
Follow Farzana on Social Media:
Twitter & Instagram: @FarzanaBaduel
Executive Producer: David Olajide - [email protected]
Podcast Manager and Editor: Ikechukwu Mgbenwelu- [email protected]
Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.
In this episode, host Farzana Baduel chats with Mark Lowe, co-founder of Third City, one of the UK’s leading independent PR agencies.
Mark’s impressive 25+ year career spans a diverse range of sectors, including tech, healthcare, and FMCG. As a trusted advisor to senior clients and a regular commentator on brand reputation and sustainability, Mark has helped shape the PR industry’s approach to ESG and creativity. Under his leadership, Third City has been recognised as the ESG Consultancy of the Year by PR Moment and achieved B Corp status, highlighting the agency’s commitment to ethical practices and social impact.
In This Episode, We Explore:
Mark’s journey from a background in acting, music, and politics to founding Third City.
The ethos of Third City and its unique support for creative side hustles.
Achieving B Corp status and what it means for Third City as a leader in ESG.
The evolution of the PR industry since 2011 and the trends shaping the future of PR and communications.
Mark’s approach to adapting PR strategies in response to changing consumer behaviour in tech.
Connect with Mark:
LinkedIn: Mark Lowe
Twitter: @ThirdCityPR
Follow Farzana on Social Media:
Twitter & Instagram: @FarzanaBaduel
For questions and inquiries, please contact:
Executive Producer:David [email protected]
Podcast Manager and Editor:Ikechukwu [email protected]
Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.
In this episode, host Farzana Baduel engages in an inspiring conversation with Julietta Dexter, a trailblazer in the world of communications and a champion of female empowerment in business.
Julietta Dexter is the co-founder and former CEO of The Communications Store (TCS), a leading strategic brand development and communications partner for the world’s most iconic brands. Under her leadership, TCS became synonymous with integrity, values-driven business, and female empowerment. With over 25 years of experience, Julietta has expanded her influence across industries and continents, including launching TCS into the US market.
In This Episode, We Delve Into:
The origin story of TCS, starting a communications agency at 26.
Julietta’s passion for supporting women in business through organisations like Smart Works Charity
Julietta’s book “Good Company: How to Build a Business Without Losing Your Values”
Julietta’s latest ventures with ScienceMagic and her advisory roles
The evolution of the PR and communications industry over the past two decades,
Future trends shaping brand communications.
Connect with Julietta:
LinkedIn - Julietta Dexter
Follow Dan & Farzana on Social Media:
Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel
Executive Producer: David Olajide - [email protected]
Podcast Manager and Editor: Ikechukwu Mgbenwelu- [email protected]
Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.
In this episode, host Farzana Baduel engages in an enlightening conversation with Andrew Bruce Smith, a leading expert in artificial intelligence and its applications in digital PR, social media, SEO, and analytics.
Andrew Bruce Smith brings over 38 years of experience to the table, having strategically integrated AI into digital communications programmes for some of the world's largest brands. With a strong foundation in Philosophy and Mathematical Logic, Andrew has pioneered the adoption of AI content tools and has shared his expertise with over 3000 organisations, including NATO, NHS, Specsavers, Sky, Jaguar Land Rover, and Disney.
In This Episode, We Explore:
Andrew’s pioneering work in AI programming languages and content tools.
Integrating AI into digital communications for global brands.
The challenges and opportunities of adopting AI in PR.
How AI can enhance PR campaigns and creativity.
The future of AI in media relations, content production, and account management
Ethical considerations in using AI to combat fake news and misinformation.
Recommendations for AI tools and emerging technologies in the PR industry.
Connect with Andrew:
LinkedIn: Andrew Bruce Smith
Twitter: @andismit
Website: Escherman
Follow Dan & Farzana on Social Media:
Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel
Executive Producer: David Olajide - [email protected]
Podcast Manager and Editor: Ikechukwu Mgbenwelu- [email protected]
Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.
In this episode, host Dan Gold engages in a ‘PR numbers’ conversation with Darryl Sparey, Managing Director and Co-Founder of Hard Numbers, a multi-award-winning, performance-driven communications consultancy.
Darryl co-founded Hard Numbers to be the communications consultancy that clients' sales teams love. By combining killer creative strategies with hard commercial acumen, Hard Numbers delivers demand-generation campaigns that drive a demonstrable return on investment. With a background in sales, marketing, and digital PR, Darryl offers a unique perspective on integrating SEO tools and lead-generation tactics into PR strategies.
In This Episode, We Explore:
Key lessons from SEO and sales applied to communications
Measuring brand awareness and its impact on business goals
The integration of SEO tools and lead-generation tactics with traditional PR efforts
The importance of the AMEC framework in PR and communications
Coverage reporting versus lead generation and early analytics pivoting campaigns to success
Connect with Darryl:
Twitter: @darrylsparey
www.hardnumbers.co.uk
Follow Dan & Farzana on Social Media:
Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel
Executive Producer: David Olajide - [email protected]
Podcast Manager and Editor: Ikechukwu Mgbenwelu- [email protected]
Disclaimer: Views expressed by the guest are not necessarily endorsed by the FUSE podcast.
John Harrington is the Editor of PRWeek UK, with a career spanning over a decade in the industry. He holds a postgraduate diploma in journalism from City University and a first-class degree in politics and history. Named Best Digital Journalist/Blogger at the 2019 PRCA Digital Awards, John brings expertise to the conversation.
We explore John's journey from journalism to PRInsights into the dynamic world of media and journalism PR Week’s Top 150, UK Powerbook, Best Places to Work, and 30 under 30 initiatives.
The future of PR and the importance of storytelling in communication The role of storytelling and editorial in enhancing PR strategies The significance of PR's expanding influence in the C-suite
Connect with John:Twitter: @john_Harringwww.prweek.comFollow Dan & Farzana on Social Media
Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel
Executive Producer: David Olajide - [email protected]
Disclaimer: Views expressed by the guest are not necessarily endorsed by the FUSE podcast.
In this episode, host Dan Gold engages in a captivating conversation with Lamia Kamel, Founder and Executive Chairman of CC Plus, and a trailblazer in political communication and nation branding.
Lamia brings a wealth of experience from her extensive career, which includes founding CC Plus, one of Egypt's leading consultancy firms, and spearheading the Narrative PR Summit. As a former Assistant Minister of Tourism and Antiquities for Promotion in Egypt, Lamia has a unique perspective on the intersection of communication, politics, and culture.
In This Episode, We Explore:
The PR landscape in Africa, particularly in Egypt.
Combating misinformation and ensuring ethical practices.
Bridging generational gaps in communication.
The impact and growth of the Narrative PR Summit.
Strategies for promoting gender diversity and elevating women in communications.
The role of communications in nation-building and tourism promotion.
Attracting and nurturing diverse talent in the PR industry.
Leveraging storytelling to create memorable brand experiences.
Connect with Lamia:
LinkedIn: Lamia Kamel
CC Plus: www.cc-plus.com
Follow Dan & Farzana on Social Media:
Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel
Executive Producer: David Olajide - [email protected]
Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.
In this episode, Farzana Baduel chats with Rupert Younger, Director of the Oxford University Centre for Corporate Reputation and Co-founder of Finsbury (now FGS Global). Rupert, a renowned author and academic, shares his profound insights into the dynamics of corporate reputation and the evolving landscape of global communications.
Rupert's distinguished career includes leading the Oxford Centre for Corporate Reputation, co-authoring influential books like 'The Reputation Game' and 'The Activist Manifesto,' and serving as an ambassador for The HALO Trust. With his extensive experience and expertise, Rupert offers a unique perspective on the intersection of corporate reputation, social responsibility, and strategic communications.
In This Episode, We Explore:
The Foundations of Corporate Reputation
Balancing Profit and Purpose in Business
Key Research Findings for Corporate Leaders
Integrating Purpose into Business Strategies
The Impact of Digital Transformation on Reputation
The Intersection of Corporate Reputation and Social Responsibility
Measuring the Effectiveness of Reputation Management Efforts
🌐Connect with Rupert
LinkedIn: Rupert Younger
Follow Dan & Farzana on Social Media:
Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel
Executive Producer: David Olajide - [email protected]
Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.
Welcome to Fuse, the global podcast for PRCA, where we explore the evolving landscape of global communications. In this episode, host Dan Gold engages in an insightful conversation with Iain Anderson, Co-Founder & Executive Chairman of Cicero Group, and prominent advocate for workplace diversity and LGBTQ+ rights.
Iain is a founding shareholder and Executive Chairman of Cicero Group, boasting over 30 years of experience as a political adviser, business journalist, and CEO. Recognised as one of the Financial Times Global 100 LGBTQ Executives and appointed as the UK's first LGBTQ+ Business Champion, Iain brings a wealth of expertise to the conversation.
In This Episode, We Explore:
Connect with Iain
Twitter: @iain_w_anderson
www.cicero-group.com
Follow Dan & Farzana on Social media:
Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel
Executive Producer: David Olajide [email protected]
Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.
The podcast currently has 54 episodes available.
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