Debbie Zaman, CEO of With Women, discussed the inspiration and impact of their free media training program for women leaders. The program aims to address the underrepresentation of women in media, revealed by a study showing that only 30% of quoted media experts are women. Zaman emphasised the importance of companies diversifying their speaker panels and media outlets, including non-CEO experts. The program has trained over 1,000 women in the past two years, emphasising confidence, clarity, content, and control. Success stories include a FinTech CFO appearing on the BBC and a divorce tech founder being featured in The Times.

In this episode, we discussed navigating missed Net Zero targets and pivoting sustainability goals with Kenza Esalama from Purpose Union. Kenza highlighted the shift from ambitious 2019 Net Zero commitments to the reality of 2025, where companies need to reassess their targets due to resource constraints and global upheavals. She cited Unilever's example, which initially aimed to halve virgin plastic use by 2023 but now targets a 33% reduction by 2024. Kenza emphasised the importance of radical transparency, internal alignment, and maintaining long-term commitments to build trust and avoid "green hushing." She also noted the role of Gen Z and millennials in driving purposeful work.

In this episode, we sit down with William Beutler is a veteran Wikipedia editor and the founder ofBeutler Ink, a digital agency specialising in Wikipedia strategy and AI-era reputation management for clients ranging from startups to Fortune 50 companies.

Join us as we explore the challenges faced by Wikipedia editors, the complexrelationship between PR firms and online knowledge platforms, and the criticalrole Wikipedia plays in training large language models. From the risks faced byvolunteer editors in authoritarian regimes to the future of information in theAI era, this conversation unpacks the hidden mechanics of one of the internet'smost important resources. Discover the delicate balance between transparency,accuracy, and the evolving digital landscape of global knowledge.

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Connect:

LinkedIn: William Beutler

Website: www.beutlerink.com
Follow Adrian Ma:

LinkedIn: Adrian Ma- Fanclub PR | Fanclub PR

Website: Fanclub PR

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Podcast Manager andProducer: Ikechukwu Mgbenwelu [email protected]

LinkedIn: IkechukwuMgbenwelu

Disclaimer: Viewsexpressed by the guest are their own and not necessarily endorsed by the Fusepodcast.

In this episode, Dean Connelly, Founder and Recruitment Director of the PR & Comms recruitment agency, Latte, discussed the impact of AI on PR skills and recruitment. He noted a recent shift in AI's influence, with clients now rejecting candidates who rely solely on AI without critical thinking. Latte's data shows a shrinking junior talent pool, with a 0.2% growth in PR account coordinators and a 0.1% decline in junior account executives in London.

Connelly predicted a future talent shortage and suggested agencies may need to invest more in training junior staff, and also highlighted the emergence of AI specialist roles and the need for critical thinking in PR, and much more.___________________________________________________________Connect:LinkedIn: Dean ConnellyWebsite: www.wearelatte.com______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu [email protected] LinkedIn: Ikechukwu MgbenweluSocials: PRCA_HQA big thanks to our great broadcast PR agency partner, Markettiers, for supporting this session.Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

This Special live session of PRCA Fuse takes place at our PRCA UK + PA Conference.

Our discussion, hosted by Adrian Ma and featuring Anjuli Bedi, Founder of Boon, focused on the psychology of influence and navigating disinformation in the AI age. Anjuli highlighted the rise of disinformation, particularly during the COVID-19 pandemic, and its impact on brands and society.

She differentiated between misinformation and disinformation, emphasising the latter's intent to harm. Examples included deepfake videos and social media manipulation. The conversation also covered the role of social media platforms in spreading disinformation and the need for a human-centric approach in PR to combat it. The session concluded with a call for innovative solutions and the importance of understanding and addressing the root causes of disinformation.Subscribe for more conversations at the intersection of technology, media, and strategy.

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Connect:

LinkedIn: Anjuli Bedi, Founder of Boon

Website: https://www.boonglobal.io/

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Follow Adrian Ma on Social Media:

LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR

Website: Fanclub PR

_______________________________________________________

Like and subscribe if you enjoyed this episode!

Podcast Manager and Producer: Ikechukwu Mgbenwelu

[email protected]

LinkedIn: Ikechukwu Mgbenwelu

A big thank you to our great broadcast PR agency partner, Markettiers, for supporting this session.

PRCA_HQ Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

This Special live session of PRCA Fuse takes place at our PRCA UK + PA Conference. Our discussion, hosted by Adrian Marr and featuring Anjuli Bedi, Founder of Boon, focused on the psychology of influence and navigating disinformation in the AI age. Anjali highlighted the rise of disinformation, particularly during the COVID-19 pandemic, and its impact on brands and society. She differentiated between misinformation and disinformation, emphasising the latter's intent to harm. Examples included deepfake videos and social media manipulation. The conversation also covered the role of social media platforms in spreading disinformation and the need for a human-centric approach in PR to combat it. The session concluded with a call for innovative solutions and the importance of understanding and addressing the root causes of disinformation.Subscribe for more conversations at the intersection of technology, media, and strategy.

___________________________________________________________

Connect:

LinkedIn: Anjuli Bedi, Founder of Boon

Website: https://www.boonglobal.io/

______________________________________________________

Follow Adrian Ma on Social Media:

LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR

Website: Fanclub PR

_______________________________________________________

Like and subscribe if you enjoyed this episode!

Podcast Manager and Producer: Ikechukwu Mgbenwelu [email protected]

LinkedIn: Ikechukwu MgbenweluSocials:

PRCA_HQ Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Step into the future of tech and communications with Kalie Moore, founder of High Vibe PR in Berlin. In this dynamic episode of PRCA Fuse, we unpack the powerful convergence of web3 gaming, artificial intelligence, and next-gen PR strategies.Learn how web3 gaming is shifting the landscape by giving players ownership through NFTs, and why transparency and community engagement are now essential. Kalie also shares her journey building PRCoverage.ai, an AI-powered tool that tracks visibility metrics and redefines how PR success is measured.Whether you're a PR professional, tech enthusiast, or curious creator, this episode offers fresh insights on how small agencies can lead innovation and make a lasting impact.Subscribe for more conversations at the intersection of technology, media, and strategy.___________________________________________________________Connect:LinkedIn: Kalie MooreTwitter: @kaliemooreWebsite: https://www.highvibepr.com/______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu [email protected] LinkedIn: Ikechukwu MgbenweluSocials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Welcome to a special episode of PRCA Fuse! We’re celebrating 25 years of Frank PR with its founder and chairman, Graham Goodkind, a true pioneer in creative consumer PR.

In this inspiring conversation, Graham reveals the secrets behind building a standout agency, the deliberate creation of the “talkability” brand, and the bold campaigns that made Frank PR legendary. Hear the inside story of the world’s weirdest competition, discover how to push clients to be braver, and learn what it takes to negotiate one of the greatest deals in PR agency history.

Whether you’re a PR professional, creative thinker, or just love a good business story, this episode is packed with insights on creativity, resilience, and building a lasting legacy.

🔔 Don’t forget to subscribe for more episodes with industry leaders!

👇 Listen now and get inspired to make your own mark in PR.

#PR #Podcast #FrankPR #PRCAFuse #Talkability #Creativity #Inspiration ___________________________________________________________Connect:LinkedIn: Graham Goodkind | FrankTwitter: @goodkind | @WelcomeToFrankWebsite: https://www.welcometofrank.com/contact

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Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR

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Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu [email protected] Linkedin: Ikechukwu MgbenweluSocials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

From UN negotiations to climate conferences, hear firsthand accounts of how world-changing conversations happen. Join us for an extraordinary journey into the heart of global decision-making with Barry Johnston, co-founder of Purpose Union and former global advocacy director for the Malala Fund.

In this riveting episode, Barry pulls back the curtain on international summits, revealing the intricate dance of diplomacy, unexpected moments of connection, and the relentless pursuit of global change.

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Connect:

LinkedIn: Purpose Union

Twitter: @purpose_unionWebsite: purposeunion.com

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Follow Adrian Ma on Social Media:

LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR

Website: Fanclub PR

_______________________________________________________

Like and subscribe if you enjoyed this episode!

Podcast Manager and Producer: Ikechukwu [email protected]

Linkedin: Ikechukwu Mgbenwelu

Socials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this revealing episode, Pangolin's co-founders dive deep into the transformative world of earned media and PR. Will Cook and David Phillips break down how the communication landscape has dramatically shifted over the past decade, introducing their innovative 4P model: Publishers, People of Influence, Platforms, and Peers.

The conversation explores how modern PR extends far beyond traditional media relations, incorporating influencers, social platforms, and community engagement. Using real-world examples like their Frank's Hot Sauce campaigns with Danny Dyer, they demonstrate how a single campaign can generate multi-channel impact, from social media buzz to traditional media coverage.

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Connect:

LinkedIn: Pangolin
Pangolin
@Pangolin_PR

Website: pangolinpr.com

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Follow Adrian Ma on Social Media:

LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR

Website: Fanclub PR

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Like and subscribe if you enjoyed this episode!

Podcast Manager and Producer: Ikechukwu Mgbenwelu: [email protected]

Linkedin: Ikechukwu Mgbenwelu

Socials: PRCA_HQ