In this episode of PRCA Fuse Global, we sit down with Amanda Coleman, a crisis communication specialist with over 25 years of experience in exploring the evolving landscape of crisis management, reputation strategy, and PR leadership.

Amanda shares her journey from journalism to PR, her critical role in the Manchester Arena attack response, and how organisations can better prepare for and handle crises. She also discusses the impact of social media, the importance of mental health in crisis management, and key insights from her books, including Crisis

Communication Strategies.

📖Featured Books:

• Crisis Communication Strategies
• Everyday Communication Strategies
• Strategic Reputation Management

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Connect with Amanda Coleman:

Twitter: @amandacomms

Instagram: @amandacomms

LinkedIn: Amanda Coleman

Follow Farzana onSocial Media:

Twitter & Instagram: @FarzanaBaduel

Executive Producer: David Olajide - [email protected]

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Like and subscribe if you enjoyed this episode!

Podcast Manager and Editor: Ikechukwu Mgbenwelu - [email protected]

Socials: PRCA_HQ

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode, our host, Farzana Baduel, sits down with Charles Duhigg, Pulitzer Prize-winning journalist and bestselling author of The Power of Habit, Smarter Faster Better, and his latest Super Communicators. Charles translates complex behavioural science into actionable strategies, offering insights into productivity, decision-making, and effective communication.We explore keystone habits, powerful routines that trigger positive behaviours and how contemplative practices help PR professionals confidently navigate crisis moments. We then explore the neuroscience of connection, learning to match conversation types to foster deeper relationships with clients, journalists, and loved ones. Sit back, relax, and get ready to discover what makes a super communicator and how to bring those skills into your daily life. ______________________________

Connect with Charles Duhigg:

Twitter: @cduhigg

Instagram: @charlesduhigg

LinkedIn: Charles Duhigg

Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduel

Executive Producer: David Olajide - [email protected]

____________________________________

Like and subscribe if you enjoyed this episode!

Podcast Manager and Editor: Ikechukwu Mgbenwelu - [email protected]

Socials: PRCA_HQ

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode, host Farzana Baduel welcomes award-winning journalist and author Sathnam Sanghera to discuss his journey from Wolverhampton to becoming a leading voice in British journalism.

Known for his acclaimed memoir The Boy With The Topknot and novel Marriage Material, Sathnam explores identity, multiculturalism, and storytelling’s impact on society. As a passionate advocate for diversity and vulnerability wherever he is, he shares insights on representation and change.

Tune in for an engaging and thought-provoking conversation!

Connect with  Sathnam Sanghera :

Twitter: @Sathnam

Instagram: @sathnamsanghera

Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduel

Executive Producer: David Olajide - [email protected]

Podcast Manager and Editor: Ikechukwu Mgbenwelu - [email protected]

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

From starting his career in the BSkyB press office to leading agencies that have redefined the industry, Mitch has established himself as a creative trailblazer and a passionate advocate for innovation in PR.

Mitch co-founded The Academy in 2014. Since then, it has quickly become one of the youngest agencies in PRWeek’s Top 20 consumer league table, representing brands like Amazon, Mastercard, Burger King, and Tinder.

In This Episode, We Explore:

Mitch’s career journey, from BSkyB to founding Mischief and The AcademyThe secret ingredients behind a successful PR campaign that cuts through the noiseBalancing creative risk with strategic discipline to deliver impactful results

The balance between creative risk and strategic restraint in campaigns Insights on managing and inspiring teams while retaining a start-up mindset

Connect with Mitch Kaye::

Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduelExecutive Producer:

David Olajide - [email protected]

Podcast Manager and Editor: Ikechukwu Mgbenwelu [email protected]

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode of PRCA Fuse, host Farzana Baduel is joined by the visionary Gemma Moroney, co-founder of SHOOK, the award-winning UK creative communications agency named Creative Agency of the Year 2024. Gemma shares her inspiring journey into the PR industry, her passion for solving problems through communication and creativity, and the values that keep SHOOK’s team motivated and innovative. Her expertise has earned her accolades such as PRCA Leader of the Year and WACL's Future Leaders Bursary.

Discover how Gemma integrates her expertise in behaviour design and her experiences as a BJ Fogg’s Tiny Habits advocate to build impactful campaigns for global brands and changemakers. She reveals what a typical day as a founder entails, the importance of staying connected and curious, and how SHOOK’s creative culture drives its mission to "shake the world.

Whether you're an aspiring creative leader or intrigued by the intersection of behavioural science and communications, this episode is packed with insights into Gemma's journey, the achievements of SHOOK, and what it takes to take the leap and lead your own agency.

Connect with Gemma Moroney:

LinkedIn: Gemma Moroney

X: @_ghop_

Follow Farzana on Social Media:

YouTube:  @farzanabaduel6232 

LinkedIn: Farzana Baduel

Executive Producer: David Olajide - [email protected]

Podcast Manager and Editor: Ikechukwu Mgbenwelu - [email protected]

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode of PRCA Fuse, our host, Farzana Baduel, sits down with Yasir Khan, one of the world’s leading CEO Speech Coaches and a global authority on public speaking. With a mission to elevate professionals into the top 1% of communicators, Yasir brings a wealth of expertise, having coached over 2,500 leaders worldwide. His practical and engaging approach empowers CEOs and aspiring leaders to speak with confidence, authority, and charisma, ensuring their messages captivate every audience.

Instagram: speakingwithyasir

In this episode, host Farzana Baduel sits down with trailblazing PR consultant and advocate Ishtar Schneider, whose career spans continents, industries, and pioneering initiatives. Ishtar shares her journey from an ambitious intern at Edelman Australia to an established leader in public relations, with expertise in healthcare and a deep commitment to mental health, gender equity, and diversity. Now a global health PR consultant, Ishtar has championed purpose-driven projects, including Mars Petcare’s campaign to make Australia more pet-friendly, and has developed Australia’s first-ever online Certificate in Healthcare PR.Through dynamic storytelling and practical insights, Ishtar reflects on her global perspective in PR, her ongoing work to support women in the industry, and her role as Chair of the PRCA Equity Inclusion Advisory Board. Additionally, she has served as Co-Chair of PRCA Health Group and is a decorated leader recognised by the PRCA, Aspen Rising Leaders, and others. From PRWeek’s Health & Pharma accolades to B&T’s 30 Under 30, Ishtar’s story is one of resilience, creativity, and impactful change. This episode is for listeners who aspire to build inclusive, globally-minded PR careers that empower both clients and communities.

Join Farzana and Ishtar for a conversation that is as insightful as it is inspiring, exploring what it means to lead with purpose in today’s PR landscape.

Connect with Ishtar Schneider:

LinkedIn: Ishtar Schneider

Twitter: @ishtar413

Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduelExecutive

Producer: David Olajide - [email protected]

Podcast Manager and Editor: Ikechukwu Mgbenwelu - [email protected]:

Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode of PRCA Fuse, host Farzana Baduel is joined by one of the UK's most renowned mergers and acquisitions specialists, Mark Madsen. With a track record of over 86 successful transactions across the PR, public affairs, and wider marketing communications sectors, Mark offers invaluable insights for agency owners looking to sell their business or plan for future growth.

Drawing on his extensive career—ranging from building and selling a diversified services group to executing multi-million-pound deals across Europe and the United States—Mark discusses the key factors that make agencies attractive to potential buyers. From equity and market interest to client expectations and relationship building, he provides a comprehensive look at the strategies that lead to success. His journey from the Grenadier Guards to the world of business fuels his unique approach, where resilience meets a deep understanding of the industry.

Whether you're contemplating an exit strategy, evaluating timelines for return on investment, or seeking advice on scaling your agency, this episode is packed with practical guidance for anyone in the marcomms industry. Tune in for a deeper understanding of what makes an agency saleable, and why it's crucial to explore your passions and key drivers to ensure long-term success.

Connect with Mark:

LinkedIn:⁠ Mark Madsen

Website:⁠ Madsen Advisory Limited

Follow Farzana on Social Media:

Twitter & Instagram:⁠ @FarzanaBaduel⁠

Executive Producer: David Olajide - ⁠[email protected]⁠

Podcast Manager and Editor: Ikechukwu Mgbenwelu- ⁠[email protected]⁠

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode, host Farzana Baduel speaks with Richard Fogg, Managing Director of CCGroup, to explore his 25+ year journey in the B2B technology PR and marketing industry, discussing how he’s helped shape some of the world’s largest tech companies and challenger brands.

Richard is a renowned figure in the tech PR space, having grown CCGroup into an award-winning, global B2B PR agency. From his early days as an account executive to leading a successful MBO, Richard’s career is a testament to resilience and innovation in the fast-evolving tech sector.

In This Episode, We Explore:

Connect with Richard:

Follow Farzana on Social Media:

Executive Producer: David Olajide - [email protected]

Podcast Manager and Editor: Ikechukwu Mgbenwelu- [email protected] 

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.