Tune in to an engaging episode of Fuse as host Dan Gold sits down with Mark MacGregor, Managing Director of Public Affairs at Penta, to explore the intricate world of power, politics, and public affairs.

With 3 decades of experience, Mark has advised a wide range of organisations on tackling reputational, political, and regulatory issues. From his early days as CEO of the Conservative Party to his current role at Penta, Mark's journey is filled with insights and lessons learned.

In this episode, we delve into:

Mark's career beginnings and scaling a company in the 1990s.

The evolving landscape of PR and public affairs.

Memorable communications moments during his tenure at the Conservative Party.

The power of measurement in PR and leveraging AI for media scanning.

Strategies for proving benefits to clients and using research for future planning.

Connect with Mark

Twitter: @Mark_Macgregor.

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide [email protected]

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join us on this insightful episode of Fuse, as Dan meets the influential PR power couple, Stephen and Sarah Waddington.  

Stephen, a seasoned business advisor and Visiting Professor at Newcastle University, brings over two decades of experience, having founded and led agencies like Ketchum, Metia, Rainier PR, and Speed. As a former President of the CIPR and a prolific author, his contributions to public relations theory and practice are widely acknowledged. 

Sarah, with 20+ years in PR, is a trailblazer in helping organisations articulate purpose and achieve social impact, earning her a CBE in 2021 and the CIPR’s Sir Stephen Tallents Medal for exceptional PR achievements. Together, they epitomise a power couple driving excellence, innovation and elevating social mobility in the PR sphere.

In this episode, we explore:

Connect with the Waddington’s

Twitter: @wadds | @Mrs_Wadds

Website: www.wadds.co.uk | www.sociallymobile.org.uk/ 

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide [email protected]

Podcast Manager and Editor: Ikechukwu Mgbenwelu- [email protected]

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join host Farzana Baduel as she engages in an insightful conversation with Tom Mayne, a leading academic, who has worked with leading think tanks such as Chatham House and Foreign Policy Centre.  His research focuses on anti-money laundering legislation, especially in regards to grand corruption and kleptocracy.  Tom examines how professional service firms can act as enablers. 

In this episode, we explore:

Connect with Tom Mayne

Twitter: @TomMayne16

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join us for an electrifying interview with Srin Madipalli as he shares his incredible journey, from founding the groundbreaking startup Accomable to advising startups, VCs, and established companies on the forefront of technology.

Discover his passion for angel investing, where he seeks out tenacious founders tackling society's toughest challenges, regardless of sector or geography. But that's not all! Srin's impactful advocacy work for disability inclusion in the workplace and his powerful insights as an entrepreneur with a severe physical disability will captivate and inspire you.

In a riveting conversation hosted by Dan Gold, delve into intriguing topics like Open AI, the quest against boredom, and uncovering pathways to innovation.

Connect with Srin Madipalli

Website: https://srinmadipalli.com/

Twitter: @SrinMadipalli

LinkedIn: Srin Madipalli

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduelExecutive

Producer: David OlajideDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join host Dan Gold in this riveting episode of Fuse as he engages in a thought-provoking conversation with the visionary Shayoni Lynn, CEO and Founder of the multi-award-winning behavioural science communications consultancy, Lynn Group.

Shayoni, a PRCA and CIPR Fellow, is recognised as a PR industry luminary, listed in the top 5 PR leaders outside of London in the PRWeek Power Book. In 2023, she earned a spot on the Innovator 25 EMEA and Global 15 to Watch list by PRovoke Media, along with receiving the prestigious Mark Mellor Award for Outstanding Contribution to the Industry.

In this conversation, discover:

Connect with Shayoni Lynn

Website: https://lynn.global/ 

Twitter: @shayonislynn

LinkedIn: Shayoni Lynn

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join our host Farzana Baduel on this episode of PRCA Fuse, as she delves into the world of marketing and strategy with the illustrious Nirmalya Kumar. As a Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University, and a renowned polymath, Nirmalya Kumar's insights redefine the landscape of strategic thinking.

In this compelling conversation, Farzana and Nirmalya unravel the unique career journey that propelled him to the forefront of marketing innovation, starting with his transformative experiences in the US. From scaling the heights of success to navigating the challenges along the way, discover the remarkable trajectory that shaped Nirmalya's groundbreaking approach.

Explore the evolution of strategic thinking in marketing and learn how global giants leverage modern techniques to achieve unparalleled success.

Connect with Nirmalya Kumar:

nirmalyakumar.com  - website

@ProfKumar - Twitter 

Google Scholar

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Join host Dan Gold in this Fuse podcast episode as he sits down with the award-winning Co-Founders of Palm PR, Emily and Liam Keogh.

Emily, a creative strategist with a passion for Travel and hospitality and Food and drink sectors, and Liam, a seasoned entrepreneur and PR specialist, co-founded Palm in 2010. Together, they've shaped Palm into an industry leader, working with brands like Ennismore, Nobu, and Moving Mountains.

In this conversation, discover:

The dynamics of working closely as a family.

Maintaining a healthy work-life balance in the fast-paced PR world.

Palm's strategic planning and entrepreneurial work culture.

The challenges of remote work and the influence of Gen Z in the PR landscape.

The secrets to Palm's success

Making an impact beyond PR - The Trading Standards Petition.

Connect with Palm PR :

www.palm-pr.com - website

@palm_pr - Twitter

@palmpublicrelations - Instagram

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

In this exciting episode of PRCA Fuse, Farzana Baduel chats with Ayeni Adekunle, the visionary founder and CEO of BHM, a Nigerian consultancy with headquarters in the UK. Ayeni has been at the forefront of reshaping the global PR landscape, utilising platforms like World PR Day, Africa PR Report, NECLive and Plaqad to bring Africa into the global discourse.

With offices in Lagos, London, Edinburgh, Nairobi, and Accra, BHM is on a mission to become the first global communications services firm from Africa. 

In this episode, Farzana and Ayeni explore various facets of the PR industry and Ayeni's journey, including:

Connect with Ayeni Adekunle:

Twitter& Instagram: @ayenithegreat

BHM -  https://wwwbhmng.uk  |  https://wwwbhmng.com 

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Episode book recommendations: 

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

On this episode of Fuse, Dan Gold chats with Advita Patel, an internal communications professional and the founder of CommsRebel, a consultancy with a mission to make a lasting impact on how people feel at work. Notably, Advita has been named as the CIPR's 2024 President-Elect.