How did technology for a lawnmower operated by remote control end up leading to mobile robot stores? Dmitry Shevelenko, Co-Founder and President of Tortoise, explains how his company landed on creating an original product — a mobile vending machine — while concentrating on last-mile delivery. He also shares how his passion for anthropology and how people behave has been a key driver in understanding customers’ behaviors to increase revenue.

Tune in to learn:

• How can great ideas be uncovered by analyzing consumer behavior? (17:00)
• What’s Tortoise like in action? (21:00)
• How do you build a moat around your company? (27:00)
• Will mobile stores shift how retailers think about selling products? (33:00)
• How can last-mile challenges be solved once and for all? (40:15)

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