What do you do when you've built a successful business in a niche that most people don't even know exists? Oliver Lonergan went from selling lollies in primary school to running Professional Picture Hanging—a 12-person operation spanning Australia's east coast and London, with major contracts including Crown Sydney and luxury hotels. At just years out of school, he's facing the classic scale-up challenge: how do you grow from 1 million to 5 million without losing what makes you special?

In this episode, Naomi tackles Oliver's tough questions: building a memorable brand in an "invisible" industry, navigating the leadership shifts required for multi-location growth, and whether to plan for acquisition now or later. From AI-powered scheduling to strategic partnerships and the power of a well-branded van, this conversation is packed with actionable advice for any service-based business looking to scale. Plus, discover why being someone's first customer sometimes comes back to you in the best way possible.

NaomiSimson.com
www.professionalpicturehanging.com.au

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