Top Rank Chief Executive Officer Bob Arum joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including the heavyweight rematch between Deontay Wilder and Tyson Fury. The fight is scheduled for Feb. 21 in Las Vegas. Arum, who represents Fury, talks about how a promoter goes about hyping a fight, and touches on where boxing stands in the sports landscape. Arum also talks about the finances behind the fight, including how much revenue it’ll generate, and how the fighters will share the purse. Arum discusses boxing history, including Muhammad Ali, Mike Tyson and George Forman, who once asked the promoter for tax advice. Arum also discusses the value of media partnerships like ESPN and Fox, both of which will both show the Wilder-Fury fight, and how the changing media landscape affects the sport.

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