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Discover how Kathleen Trocki turned her passion for patient care into a thriving direct primary care practice in Bradenton, Florida. With a wealth of experience from working in cardiac and intensive care units, Kathleen faced the unique challenge of graduating during the pandemic, only to dive headfirst into the high-pressure world of urgent care. Hear about the camaraderie and resilience that emerged among healthcare providers during this unprecedented time. Kathleen's journey showcases how she was inspired by the direct primary care model at Florida State University, leading her to create Manatee Direct Primary Care and write her own success story.

Join us as Kathleen shares the lessons learned from blending medicine with business savvy, revealing the strategies behind growing a successful direct primary care practice. Uncover the secrets behind her meticulous patient transition process, the innovative use of software like Elation Health and Hint Health, and the art of setting service pricing that balances financial viability with comprehensive care. From hiring staff who align with her values to opting out of Medicare to better serve her patients, Kathleen provides a roadmap for anyone curious about the world of direct primary care. This episode is a valuable exploration of the balance between patient care and entrepreneurship, offering insights for both healthcare professionals and those interested in the evolving landscape of medical practices.

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