Ronn Torossian, founder and CEO of 5WPR, one of the most powerful PR firms in New York, is the two-time winner of the PR Executive of the Year award and semifinalist for Ernst & Young's Entrepreneur of the Year. He is the bestselling author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.

Ronn walks us through his journey from his job at a pizza parlor to CEO of a PR firm and describes the lessons he’s learned along the way. We discuss the power of believing in yourself and establishing “your brand.” We delve into the value of knowing who you are, what you want and what you are willing to sacrifice.

This episode is great for the hungry entrepreneur who wants to take his or her business to the next level.