From Pot to Popular

From Pot to Popular

By Rosie MattioBusinessEntrepreneurshipMarketingCareers
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From Pot to Popular episodes

  • Adrian Sedlin: Luxury cannabis gains a foothold in the mainstream market
    Only a few years ago, consumers had to navigate through a litany of foreign strain names and hope for the best experience. These days, consumers can easily find a wide variety of quality cannabis products that cater to their individual lifestyles and interests. Adrian Sedlin, the Founder and CEO of Canndescent, is largely credited with rebranding cannabis as a luxury lifestyle product and taking the guesswork out of the purchasing experience. Adrian discusses how he applied his Harvard Business School background to this emerging industry, why he believed luxury cannabis was an untapped market back in 2015, and how cannabis brands can maintain visibility in an increasingly competitive market.
    36 min
  • Heather Cabot: How did cannabis become the new chardonnay?
    In what feels like a blink of an eye, cannabis has gone from a highly taboo topic to the hottest product on the market being touted by celebrities including Martha Stewart and Kim Kardashian --but how exactly did we get here? This week, we speak to journalist Heather Cabot, author of The New Chardonnay: The Unlikely Story of How Marijuana Went Mainstream about why she decided to cover the proliferation of legal cannabis during the height of the legalization movement. In this conversation, Heather shares her insights on the mainstream appeal of cannabis, shifting consumer trends, steps the industry can take to bolster social equity, and the stories she wishes more reporters would cover in the cannabis space.
    41 min
  • Jason Wild: How one healthcare investor's bet on medical cannabis paid off
    There was a time not too long ago when Canada was considered the safer route for risk-averse cannabis investors, but many are now pivoting their strategies to capitalize on the thriving U.S. market. Jason Wild, Founder of JW Asset Management and Chairman of TerrAscend shares his insights on the most promising future opportunities in the U.S., why his fund invested in plant-touching companies when other investors had their doubts, and how mainstream investors are beginning to embrace the industry.
    34 min
  • Alan Brochstein: Performance indicators and inclusion inside the cannabis investment industry
    This week we sit down with Alan Brochstein, Founder and CEO of New Cannabis Ventures and 420 Investor. Alan talks with us about making the shift from a career in finance as an Independent Analyst to focusing solely on cannabis investing, becoming the go-to guy to help investors navigate the market. Alan shares some challenges of launching into this industry early on and paving the way in the online community. We also talk with Alan about the main performance indicators that investors look for in a cannabis stock, common mistakes he sees investors make, and how we can include social equity and inclusivity more in our business.
    39 min
  • Emily Paxhia: The evolving landscape of cannabis investing
    Consumer and investor behaviors have changed drastically since the beginning of the legalization movement and are evolving even more rapidly during the pandemic. Emily Paxhia, Managing Director of Poseidon Asset Management discusses how investor priorities and strategies have shifted in recent years, the key qualities she looks for in founders, and how the industry is on track to enter into a more mature era post-COVID.
    30 min
  • Jonathan Small: Cannabis stories that click with reporters

    So you've got a stellar brand and want to attract media coverage. How do you pitch it to reporters? Veteran journalist Jonathan Small, editor in chief of Green Entrepreneur, provides his insight into the kinds of stories and pitches media outlets are hungry to cover in the world of cannabis. Topics covered include:

    • Figuring out which publication is the right fit for your story
    • How to best approach journalists
    • Do's and Dont's when pitching
    • How to get reporters to read your emails
    • How to get your own stories published. 

    For more information on Mattio communications, go to www.mattio.com. To check out Green Entrepreneur, go to greenentrepreneur.com 

    29 min
  • Pot to Popular: Trailer

    Host Rosie Mattio, founder of MATTIO Communications, offers an inside look into how leading entrepreneurs, executives, and journalists are bringing cannabis into the mainstream. Each unfiltered conversation covers the highs and lows of growing a business in this rapidly changing industry. Join her every other week to hear from the best and brighest in the industry.  For more information, check out Mattio.com

    1 min

About From Pot to Popular

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An inside look into how leading entrepreneurs, executives, and journalists are bringing cannabis into the mainstream. Join host Rosie Mattio, founder of MATTIO Communications, for unfiltered…