From product marketer to founder: Why PMMs have an entrepreneurial edge with Tamara Grominsky, founder of PMM Camp

In this episode of Product Marketing Life, Mark Assini is joined by Tamara Grominsky, a seasoned product marketing leader and founder of PMM Camp. They dive into the growing trend of product marketers becoming founders, striking out on their own as entrepreneurs. 

Tamara shares how her career has always embodied an entrepreneurial spirit, from partnering directly with founders during her PMM roles to recently stepping out on her own. She discusses why product marketers make natural entrepreneurs, given their business acumen, customer orientation, and ability to thrive in uncertainty.

They discuss launching new products and services – both within companies and as entrepreneurs. Tamara outlines key differences like limited resources and vulnerability when launching your own business. She also details her journey of co-creating a new course, Ready to Launch.

Key TakeawaysWhy product marketers make strong entrepreneursThe ups and downs of self-launching: How launching a personal venture differsThe benefits of partnering with PMMs with diverse strengths and expertiseWhy many experienced product marketers still seek validationHow financial acuity is integral in driving impact

And more.