Anh Vu: From Project Mindset to Product Thinking - Leading Client Transformation

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Anh describes a transformative collaboration experience while building multiple websites for a client. Over time, his team recognized significant commonalities between projects and saw the opportunity to create reusable components for future work. However, they faced resistance when trying to shift the client's mindset from short-term project delivery to long-term product thinking. The business stakeholders remained focused on immediate project completion rather than investing in sustainable, reusable solutions.

Anh's approach to leading this change involved presenting concrete evidence from previous projects to demonstrate the tangible benefits of component reusability. Rather than just proposing the idea theoretically, they suggested implementing reusable components immediately within the current project, showing rather than just telling. His strategy centered on providing clear evidence of benefits and demonstrating achievability, making the transition from project to product mindset more tangible and less risky for the client.

In this episode, we refer to the book "From Project to Product" by Mik Kersten.

Self-reflection Question: How might you help your stakeholders see beyond immediate deliverables to recognize the long-term value of sustainable practices and reusable solutions?

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About Anh Vu

Anh Vu is a seasoned Project Manager with 10+ years in software delivery, Agile, DevOps, and PM. As a PMP trainer, he has empowered 200+ professionals. Passionate about continuous learning, Anh explores practical tools and methodologies to help PMs and teams succeed in fast-paced, tech-driven environments.

You can link with Anh Vu on LinkedIn.