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Is real estate the key to financial freedom — even if you never considered it? Jeanette Friedrich never planned on entering real estate. But when faced with overwhelming financial challenges as a single mother, she discovered that real estate investing was the only realistic path to securing her family's future. Now, as the Director of Investor Relations and Marketing at Blue Lake Capital, Jeanette has played a pivotal role in helping the firm surpass $1 billion in transactions. She shares her unconventional journey into real estate, the lessons she learned about wealth-building, and the strategic moves 

[00:01 - 07:35] From Skeptic to Believer: How Jeanette Found Real Estate

• Jeanette's unexpected path into real estate from a background in finance, recruiting, and nonprofits
• How a personal crisis led her to seek a flexible career
• The misconceptions she had about real estate before joining Blue Lake Capital

[07:36 - 14:57] The Moment Everything Clicked

• Navigating a career shift while managing a child’s critical illness
• Realizing that real estate is one of the few vehicles for true wealth generation
• The mindset shift from saving defensively to investing offensively

[14:58 - 21:00] Breaking Barriers as a Woman in Real Estate

• Becoming Blue Lake Capital’s first hire and growing alongside Ellie Perlman
• How Jeanette transitioned from an assistant role to Director of Investor Relations
• The power of representation: inspiring other women to take control of their finances

[21:01 - 28:49] How Blue Lake Capital is Navigating Market Shifts

• The challenges of raising capital in today’s economic climate
• Why the company is focusing on family office partnerships instead of traditional syndications
• Investing strategies: value-add vs. stabilized assets

[28:50 - 34:26] Understanding Family Offices and Building Long-Term Wealth

• What is a family office, and how does it differ from traditional real estate investors?
• The importance of long-term relationships and strategic partnerships
• How Jeanette’s investments transformed her financial future

 Connect with Jeannette:

LinkedIn: https://www.linkedin.com/in/jeannetterobinson/

Instagram: https://www.instagram.com/bluelake_capital/

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Tweetable Quotes:

“I was still thinking like I was poor. I was playing defense with my money instead of playing offense.” - Jeanette Friedrich 

“The demands of the challenges in front of me were huge. The only ans

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