According to a recent study from Fundera by NerdWallet, women now make up nearly half (44 percent) of Seattle’s self-employed business owners. Despite this impressive statistic, women-owned startups often face significant challenges when attempting to secure capital. While venture capital is one of the best-known ways to fund a business, it doesn't always offer the best path to success. It often comes with tradeoffs such as loss of control and equity dilution, and in 2024 only 1 percent of women-led companies received VC funding. Self-funding, on the other hand, can be a powerful alternative, allowing entrepreneurs to maintain full control of their companies and make decisions independently.

In this bonus episode of From the Ground Up in partnership with Chase for Business, Ben Walter, CEO of Chase for Business and Shelia Winston, a Seattle-based Senior Business Consultant at Chase, explain how self-funding can be a powerful alternative for growth that can also put founders in a stronger position to weather uncertainty. Listen as Walter and Winston share insights on the evolving economic climate and how women founders can avoid the VC bubble and find long-term success.