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From Strategy to Impact: White Claw’s Latest Campaign with Isabelle Sakai, Global Chief Marketing Officer at Mark Anthony Brands International
In this episode of The Speed of Culture, Matt Britton interviews Isabelle Sakai, Global Chief Marketing Officer at Mark Anthony Brands International. Isabelle shares insights on driving innovation through deep consumer understanding, the importance of global experience, and the strategies behind creating and sustaining market-leading brands like White Claw.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Isabelle Sakai on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at [email protected]
Hosted on Acast. See acast.com/privacy for more information.
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By ADWEEK & Suzy
4.8
4949 ratings
In this episode of The Speed of Culture, Matt Britton interviews Isabelle Sakai, Global Chief Marketing Officer at Mark Anthony Brands International. Isabelle shares insights on driving innovation through deep consumer understanding, the importance of global experience, and the strategies behind creating and sustaining market-leading brands like White Claw.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Isabelle Sakai on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at [email protected]
Hosted on Acast. See acast.com/privacy for more information.
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