The Speed of Culture Podcast

From Subscription to Freedom: Raina Enand on Blue Apron’s New Era of Flexible Commerce


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In this episode of The Speed of Culture, host Matt Britton sits down with Raina Enand, Head of Marketing at Blue Apron, a Wonder company, to unpack the brand’s major transformation, from subscription-only meal kits to flexible, protein-forward, creator-driven food experiences. Raina shares how Blue Apron is rebuilding trust, modernising mealtime for busy households, and embracing a customer-first model that blends innovation, convenience, and creativity.


Follow Suzy on Twitter: @AskSuzyBiz

Follow Raina Enand on LinkedIn

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