Why it matters: Communicators often get stuck in tactical roles, but real value comes from strategic influence. In this episode, Bronagh Hanley, Partner & CCO at Preface Global, shares how she built influence at companies like Netflix and Discovery, and how you can too.Key takeaways:<ul><li>Ask "why" to uncover the strategy behind every communication.</li><li>Build C-suite relationships by proving the business value of comms.</li><li>Learn how one strategic move can shift your entire career.</li></ul>Go deeper: Listen to Bronagh’s insights on shaping corporate communication into a business-driving force.

Why it matters: Communicators often get stuck in tactical roles, but real value comes from strategic influence. In this episode, Bronagh Hanley, Partner & CCO at Preface Global, shares how she built influence at companies like Netflix and Discovery, and how you can too. Key takeaways:Ask "why" to uncover the strategy behind every communication.Build C-suite relationships by proving the business value of comms.Learn how one strategic move can shift your entire career.Go deeper: Listen to Bronagh’s insights on shaping corporate communication into a business-driving force.

Why it matters: Communicators often get stuck in tactical roles, but real value comes from strategic influence. In this episode, Bronagh Hanley, Partner &amp; CCO at Preface Global, shares how she built influence at companies like Netflix and Discovery, and how you can too.Key takeaways:<ul><li>Ask "why" to uncover the strategy behind every communication.</li><li>Build C-suite relationships by proving the business value of comms.</li><li>Learn how one strategic move can shift your entire career.</li></ul>Go deeper: Listen to Bronagh’s insights on shaping corporate communication into a business-driving force.

From Tactics to Strategic Influence: How Communicators Can Drive Real Business Impact

Words build relationships, ignite interests, and power epic journeys in the business world. Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word. <ul><li>Words are the magical glue between your business and your customers, capturing interest and driving action.</li></ul> <ul><li>Great communication opens doors to opportunities and builds stronger connections. </li></ul> The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders. <ul><li>Discover the art of personalization and the need for standout, engaging messaging.</li></ul> <ul><li>Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.</li></ul> What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders. <ul><li>Get the lowdown on strategies to elevate communications and position pros as strategic partners.</li></ul> <ul><li>Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.&nbsp;</li></ul>

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Words build relationships, ignite interests, and power epic journeys in the business world. Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word. Words are the magical glue between your business and your customers, capturing interest and driving action. Great communication opens doors to opportunities and builds stronger connections. The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders. Discover the art of personalization and the need for standout, engaging messaging. Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers. What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders. Get the lowdown on strategies to elevate communications and position pros as strategic partners. Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions. 

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From Tactics to Strategic Influence: How Communicators Can Drive Real Business Impact

From Tactics to Strategic Influence: How Communicators Can Drive Real Business Impact

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