From the Brand-Side-Out

So, here's what you need to do when your business is broken. First, make the decision that it needs to be fixed. Then take a look at where exactly things stand. You can't fix anything without first knowing how bad things really are or not! On this podcast, we'll show you how to simplify this process.

Special thanks to Dorsey Jackson Global at Compound City (Sound Design).

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Time is your most valuable asset. With bough deadlines and tight profitability margins, you can't afford to waste time with gimmicks or fanciful solutions that aren't guaranteed to work. This podcast will teach you how to use less verbiage in every email, phone call, meeting—every interaction. Get straight to the point: There's only one real question: "What are we going to do about it?" It doesn't matter how many times a client has asked for more dates on their quote - Say More With Less and give up the GOODS fast!  

Special thanks to Dorsey Jackson Global at Compound City (Sound Design).

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When you need a break from creating content, why not repurpose some of it? You can use old pieces on new topics in order to grow. Tonight we're continuing with strategies that convert and converting fans! So what makes this so important? Repurposing your content is an excellent way to take a break while still engaging current followers with fresh material as well as attracting more people who may be interested in following you for future ideas or information about your area of expertise. 

Special thanks to Dorsey Jackson Global at Compound City (Sound Design).

Do you have a business but find it hard to bring in new clients? In this podcast you'll learn the hidden secrets of customer service, how to connect with your ideal clientele, what kind of services or product people are really looking for right now in that industry, and much more! You'll wonder how you got by without this incredible podcast. Tonia Weiters is an engaging podcaster who delivers actionable information you can use today- everything from small business marketing strategies that work to meeting client needs via social media outlets like LinkedIn- she's done all the legwork so we don't have to. 

Special thanks to Dorsey Jackson Global at Compound City (Sound Design).

We all want one or a few of our posts to go viral. But what would you do when suddenly, you amass the attention of over 100,000 viewers tuning in to you every time you log on? Don't think it's possible? You don't know Kwame Brown! Kicking off our 3rd Season with a special edition featuring our take on former NBA player and Hyperviral Brand: Kwame Brown. You've heard the clap-backs, rants and exchanges...but there's so much more than that. There are levels to this. In this episode, we show you that if follow his epic rise, you can create a lane of your own for your own business. Special thanks to Dorsey Jackson Global at Compound City (Sound Design). #kwamebrown #viral #viralbrands #hyperviral #hyperviralbrand

You know, it's not easy to grow your Gram. The key is coming up with the right hacks and sticking them out until you find what works for you! For example, we have three more tips that can get your growth started fast - why? Because when they're Minding Your Business like this there isn't anything stopping them from getting ahead. So, here are some of our best tricks: first off, recognize that there are endless ways people try to hack their way into being a successful influencer on social media or whatever platform they use. You can't hack your way into success without a system. So take the one's that work and create a system for what works for you.

Is your brand for real or just Fugazi? If you're going to develop a one-track mindset in order to keep your business afloat, whether social media does or not, that's all well and good but make sure it doesn't hurt the quality of work. Let me tell you something about Jay-Z – he knows what’s up when it comes down to marketing yourself (even if his hairline is receding). He said, "He's alright but he's not real". In other words: everything ain't for everybody. The same can be said about brands - they have their own goals as far as success goes so there are certain things we need from them too! 

So you're looking to create killer content, huh? Well, stay tuned because we have a great example of what it takes. You know the saying "if your brand is so hot" well if that's true then bring out the heat and make some awesome marketing material for yourself! Killer Content refers not only to any materials created but also managed by anyone who owns them- whether they are written, visual, downloadable etcetera-and showcases their expertise through continuously demonstrating who they are and bringing value into their industry.

Now you need to know how to handle chargebacks and win because there are some very unscrupulous individuals out there who always try to take advantage of people. So if you've been in business for a substantial amount of time, then it's likely that at one point or another, someone has tried their best effort in order to get something from your company without paying for anything.  You'll find yourself dealing with those customers that want everything while they pay nothing! The good news is - we have tips on how to deal with these type of shady characters so stick around as I'm going to walk through what exactly needs to be done when faced with this unfortunate situation.

Recognize that in building your own brand from the start is that you have to be genuine. So, before you start trying to garner relationships with partners and making collaborations with influencers that are already out there, it's important for us to know who you really are as a business or brand. Because if not, then those steps will pile on top of each other like a snowstorm just waiting until they can bury you and your business alive.