From the Bridge

On a very special segment of From The Bridge, The Captain focuses on the importance of giving back and why supporting a noble cause can make a huge difference in your business. His guest J.W. Cannon of The American Cancer Society explains why working for a higher cause has been so impactful in his career.

Rick interviews his hero, Lesa Ukman (of IEG, Lisa Ukman Partnerships and much more) in this epic episode. They discuss how his career has been deeply impacted by The International Events Group Sponsorship Conference and how she continues to stay on the cutting edge of the sponsorship world.

The Captain is back to explain why you can delegate everything EXCEPT responsibility when it comes to Client Service. His guest Dan Keats of Allstate is the guest of honor and they discuss in detail just why exceptional customer service is the key to your success in this industry.

The Captain discusses the reality that unfortunately, sometimes sponsorships do fail. He goes a step further and examines the most common scenarios of WHY some sponsorships fail and invites his business partner Ron Cook to the bridge to discuss his most fascinating (and hilarious) industry tales. As always we take you to another delicious stop (this time in Nashville) On The Road with Rick.

The Captain is back and starts the discussion about the nuanced process of building an activation plan. Plus, he interviews the legendary Matthew Scheckner of Stillwell Partners, a New York City based boutique consultancy, about his multifaceted career. As always, we go On The Road with Rick and he shares another Tuesday Tip

Today's episode is all about Pirates. What can we learn from them? How are their ways of conducting business similar to making sales and maintaining clients in the Sponsorship world? Rick explores all of this and more. Plus, he interviews the one and only Harlan Stone about his extraordinary career in the industry. You won’t want to miss it.

Captain Rick Jones introduces the very next step after your presentation: Dating. He shares tips on how to have successful dates that lead to deals and he interviews Bob Moran, the General Manager of the Volvo Car Open and the Volvo Car Stadium. They talk complexity in sponsorships and why service is everything. Plus, he shares another mouthwatering ‘On The Road with Rick’ that takes us to sunny Florida.

Captain Rick Jones returns for the second chapter in “The Art Of The Presentation”. He discusses the five SIMS and how they determine your presentation’s effectiveness. Plus, he invites Joe Rossi to the Bridge to discuss why the fan experience can change everything (it might even set your team on a winning streak!) As always we close with another tasty edition of On The Road with Rick.

The Captain outlines the do’s and don’ts behind pitching a successful presentation. He shares a brand new Tuesday Tip and interviews Sam Dunn of The Wrangler Network, a unique digital network and business model to reach rodeo fans. And as always we close with our favorite segment: “On The Road with Rick”.

In this week’s episode The Captain discusses a crucial part of closing the deal: writing the proposal. He invites Guest Angler Stephanie Darden Bennett to the Bridge to discuss why collaboration is king at her agency Prismatic and explains how she and her team build creative strategies that deliver. As always we take you to a delicious new destination On The Road with Rick and share a brand new Tuesday Tip.