From the Bridge

On today’s show The Captain of The USS Fishbait discusses how to get a meeting and the complexity of corporate sponsorships today. He is joined by Bob Cramer of Huddle to talk the future of sponsorship in the High School Sports space. And as always, we end our journey with another edition of On The Road with Rick.

Food isn’t just a part of the fan experience at sporting events, in many cases it can be its OWN sport. The Captain is joined by Mike McCloud of The World Food Championships to talk all things edible and how the interactive experience can be completely transformed by food to create a long lasting memory for the fan.

Join Captain Rick Jones,”From The Bridge” to dive deeper into the mechanics of building great fan experiences, pick up a brand new “Tuesday Tip” and hit the road for a new edition of “On The Road with Rick”. Plus, The Captain sits down with Vince Thompson the Chairman and Founder of MELT University to discuss his long and rich career in the industry.

Captain Rick Jones talks all about fans in this episode of From The Bridge. He discusses why and how fans pay for everything and demonstrates the lifelong value of a fan. Plus, he brings on Davyeon Ross of Digital Data Sports to discuss “Shot Tracker” and why it’s a literal GAME CHANGER. And on this edition of On The Road with Rick we travel to Richmond, Virginia for the ultimate box lunch.

Captain Rick Jones continues his discussion on selling and takes a deep dive on how to “Qualify Prospects”. He is joined later in the show by Lisa Murray of Octagon; the world’s largest sports & entertainment agency and she tells the story of her career in the industry and lends some words of advice for folks looking to break into it.

Cast off with the Captain to continue the discussion on “Bait” as he outlines types of “unusual bait” and describes his “Four Lures” . Listen in as Captain Rick Jones interviews Sean Lupton of The Grand Ole Opry and the Ryman Auditorium in Nashville for insight on why storytelling is so essential in maximizing the fan experience. Plus, a brand new installation of On The Road with Rick.

Captain Rick Jones returns to The Bridge to dive deeper into “bait” and how to choose it effectively. He is joined by Brad Olecki the Founder and President of Trenches Marketing to talk “getting down and dirty” with sponsorship sales. And as always, we close with another On The Road with Rick.

On this weeks’ show Captain Rick Jones discusses one of the most critical elements in Corporate Sponsorship: The Bait. Plus, we hear from Alex Vergara; a long-time marketing Executive and College Professor to discuss lifetime learning and why it’s so important. As always, we close with a very special On The Road with Rick.

Rick returns to the Bridge to continue his discussion on engineering. He is joined by Jim Richards of Marketshare Sports to talk about his career and his thoughts on reaching fans today. Plus, we are back “On The Road with Rick” and headed to a very special spot in Atlanta.

Captain Rick Jones kicks off the show with a few words on how to sell “solutions” instead of “products” and shares a brand new “Tuesday Tip”. He is joined by Bob Heussner of StrongBridge Sponsorship to talk sponsorship strategy and how he has put strategy to use with clients like BMW, The Olympic Games and more.