Captain Rick Jones is back to talk why having a mentor and being a mentor is so crucial to personal growth. He is joined by Special Guest Gene Hallman, President and CEO of The Bruno Event Team to discuss why every detail matters when it comes to the fan experience. Have no fear there’s another mouthwatering segment of On The Road With Rick to finish the show.

Captain Rick Jones talks “targeting” on todays show and Guest Angler Jack Birch returns for Part 2 on Sponsorship Solved. And as always we end with another great installment of On The Road With Rick.

Captain Rick Jones continues the discussion on FIT and how it begins to answer the four main marketing questions. He explains his personal sales system, which he dubs the “ 5-5-5 System “ and is joined by Guest Angler: Jack Birch, President of “Sponsorship Solved”. And we can’t forget “On The Road with Rick” this week The Captain shares not only his favorite restaurant of all time, but his favorite Chef as well.

On today’s show Captain Rick Jones continues the discussion on “Event Architecture”. He explores two examples of how the architecture of an event can determine it’s success and invites Rusty Reed of ESPN to talk strategy in Collegiate events.

Captain Rick Jones is back to discuss the “Architecture” of an event and how it can benefit both the sponsor and the fan. Jenny Haag of Rise joins Rick and explains how to create unique fan engagements areas in stadiums and arenas. And as always we close with a brand new edition if “On The Road With Rick”.

Captain Rick Jones examines several examples of both good and bad “FITs” in sponsorship and shares a Memorial Day “Tuesday Tip”. Plus, Guest Angler Mike Millay of Engagement Partners joins Rick to discuss how Colleges could do an even better job of engaging fans and more on today’ show.

Captain Rick Jones returns to continue the discussion on ‘Sponsorship Fit’ and Guest Angler Colleen Troy of Touch Point Marketing explains how to effectively use Public Relations as a sponsorship tool. Plus, another delectable installation of ‘On The Road with Rick” that you won’t want to miss.

Captain Rick Jones dives into the critical role of FIT in sponsorship. Special guest angler Rick Ford (President and CEO of BrainBox Marketing) is in the studio to talk the Great American Rivalry Series. And last but not least the Captain shares another great spot to eat on our segment “On The Road With Rick”

On the inaugural launch of the U.S.S. Fishbait, Captain Rick Jones discusses fan engagement and interviews special guest David Millay of EngageMint Partners. Finally, we introduce or segment “On the Road with Rick”, telling you where to dine when you’re on the road.

Join the Captain of FishBait Marketing, Rick Jones, as he sails the high seas of sponsorship, consulting, and small business marketing. Hook a line and sink in.