Since Lode Runner in 1983, user generated content has been a staple of game development. Opening up further expansion of games to their communities has been a tried and true method of extending a game's lifespan for years or even decades. The advent of social media has introduced new forms of UGC as well, tying in-game tools with social elements via pictures, video, and streaming. In this talk, we'll discuss various business benefits of implementing UGC tools, platforms, and support into your game and its marketing strategies, and directions you can take to develop a healthy creator community.

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