Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.
     In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.
  So, come now. Gather around the fire. Lisa’s about to begin….

“And that's the point where we all need to go back to our work rooms like the tailor and spend time stitching and sewing and stitching and sewing and spend time in our creative space to figure out what might work better.”

“One of the lessons, I think, from the story, is never to assume something is over before it's over, never assume that something is finished. There's always pieces that can be pulled together, and we can make something out of almost nothing. I think it's an incredibly important skill for an entrepreneur, for anybody running a business, to know that creating something out of nothing is always possible.” – Lisa Bloom

Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.

Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.

Resources or websites mentioned in this episode:

• Mirasee 
• The Story-coach  
• Lisa Bloom’s book - The Story Advantage

Credits:

• Host – Lisa Bloom
• Producer – Cynthia Lamb
• Executive producer – Danny Iny
• Assembled by – Geoff Govertsen
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production by Post Office Sound
• Music soundscape: Chad Michael Snavely

 
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Music credits:

• Track Title: Firestone

Artist Name(s): Pete Stewart

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Emeralds

Artist Name(s): Hale

Writer Name: Cory Hale Williams

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Places in Dreams

Artist Name(s): Alsever Lake

Writer Name: Adrian Dominic Walther

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: From Your Scraps Create Something New. Coming soon.

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