From Zero to Foundr Podcast

Vanessa Babuin started her company Celle Skin to give women confidence by reducing the appearance of cellulite. But instead of the traditional topical solutions, Vanessa used her experience in apparel development to create a wearable beauty solution.

Celle Skin's trademarked technology in their FibreCel™ Shorts increases circulation that helps repair the skin. Within 4 months, Celle Skin hit over $100K in sales and plans to expand its offerings and reach through Vanessa's passion for helping other women.  

Listen to Mollie and Vanessa discuss: 

• The decision to manufacture in Italy 
• How to trademark their specialized fiber technology 
• Offering a 30-day money-back guarantee
• How Start and Scale helped simplify Celle's product message
• The advertising restraints of a results-driven product
• How to get your products in stores
• How the Daily Mail found Celle on TikTok 
• And much more apparel business advice…

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 

For more Foundr content, follow us on your favorite platform: 

• Foundr.com
• Instagram
• YouTube
• Facebook
• Twitter
• LinkedIn
• Magazine

Emma Bolton started her business Bolton Creations because she couldn't afford personalized gifts for her bridal party. Three years later, a solution for her wedding has become a full-fledged business helping brides create their dreams through an all-in-one shop. 

Within the first week of her business relaunch, Bolton Creations made more than 30% of their total revenue from the previous 2 years. Now, Emma has her sights set on creating a company that is the go-to place for answering brides' questions. 

Listen to Mollie and Emma Discuss: 

• Going from 8 part-time jobs to owning her own business
• How the Start and Scale course helped her relaunch Bolton Creations
• How the Instagram Domination course helped her learn how to work with macroinfluencers. 
• How a Married at First Sight influencer helped build her waiting list 
• What does she look for in an influencer
• Why the wedding industry is quiet online 
• The danger of "paid partnerships" 
• Why you need to track everything
• And much more small business advice…

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 

For more Foundr content, follow us on your favorite platform: 

• Foundr.com
• Instagram
• YouTube
• Facebook
• Twitter
• LinkedIn
• Magazine

After 10 years in business as a beauty salon owner, Alicia Bode wanted to build a separate ecommerce brand to support the business. Thankfully, she'd been waiting 2 years on the perfect product on which she was an expert. 

So Alicia started Label7th, which sells an automatic cordless curling wand that saves time and money while producing salon-quality curls. She sold out her entire stock within 48 hours of launch and has built a loyal following using education from her personal life as a salon owner. 

Listen to Alicia and Mollie discuss: 

• How feedback from her salon customers inspired the idea of selling a curling wand
• How her work in the salon inspired Label7th's scarcity model
• Why you shouldn't wait to unpack your first product order
• How Start and Scale provided a seamless plan to launch Label7th
• Why being the face of the brand differentiates Label7th's marketing 
• The joy of hearing the sale alert ring on her phone on launch day
• Why selling out doesn't always mean you're profitable
• Why her goal was to be a guest on THIS very podcast  
• And much more business advice...

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 

For more Foundr content, follow us on your favorite platform: 

• Foundr.com
• Instagram
• YouTube
• Facebook
• Twitter
• LinkedIn
• Magazine

While pregnant with 2 children, Kelsey Spronk was consistently frustrated with the poor design and materials of activewear for moms. So, she decided to fix the problem herself and launched Be Active Maternity, a maternity and nursing activewear line. 

Within 24 hours of Be Active Maternity's pre-launch, Kelsey generated $1,100 in sales and is now developing new products for moms looking to stay active during pregnancy and nursing. 

Listen to Mollie and Kelsey discuss: 

• Doing face-to-face research with moms at the park
• Selecting a female-owned manufacturer 
• Why you shouldn't expect perfection from first samples
• Don't be afraid to be picky while designing your products
• How Start and Scale helped her grow an audience before launch
• The difference user-generated content makes for her business
• Business advice for moms 
• And much more...

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 

For more Foundr content, follow us on your favorite platform: 

• Foundr.com
• Instagram
• YouTube
• Facebook
• Twitter
• LinkedIn
• Magazine

Jacqueline Yeats used her psychology and youth counseling background to develop a mindfulness brand for kids. Within 2 years, her company Mindful & Co Kids is in 300+ stores in 15 countries, has 2 Shopify stores, and received an endorsement by Oprah. 

By encouraging parents to teach mindfulness at an early age, Jacqueline believes Mindful & Co Kids can prevent mental health issues for future generations. 

Listen to Mollie and Jacqueline discuss: 

• How a master's degree and teaching yoga inspired her business idea
• How flashcards, games, and coloring can help teach children about mindfulness
• Why visiting her manufacturer was the best money she ever spent 
• The importance of outsourcing a quality control agent
• How the Start and Scale course helped her build a bootstrapped marketing plan
• How she built a 300+ wholesaler network across the globe
• The story behind getting endorsed by Oprah 
• And much more brand and manufacturing advice…

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 

For more Foundr content, follow us on your favorite platform: 

• Foundr.com
• Instagram
• YouTube
• Facebook
• Twitter
• LinkedIn
• Magazine

Mona Fang started selling clothes online for side income and quickly realized the detrimental environmental impacts of the fashion industry. So at age 17, she decided to create a solution to the consumption problem in "fast-fashion." While a freshman at university, she started Karma Trade, a circular fashion trading platform using digital currency. 

Karma Trade uses a digital currency called "KARMA" to buy and sell secondhand clothing. Customers earn KARMA by donating clothes to the circular economy and can spend KARMA to get new clothes while only paying a small $USD swap fee. So far, Karma Trade has helped recirculate 20,000 items of clothing and reissue 200,000 Karma pieces. 

Listen to Mollie and Mona discuss: 

• Building a supply chain, marketplace, and technology system from scratch
• Why Mona says studying aerospace engineering is a hobby
• Hosting events at her university to test the marketplace system
• Opening their thrift store called "The Karma Outpost"
• Expanding to other thrift stores to become "Outposts" 
• How the 7 Figure Copywriting course gave her confidence to explain Karma Trade
• The reasoning for using a digital currency over standard currency
• Accessing talent from her university 
• And much more startup and system advice...

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 

For more Foundr content, follow us on your favorite platform: 

• Foundr.com
• Instagram
• YouTube
• Facebook
• Twitter
• LinkedIn
• Magazine

In the same month she launched her business, Grace Armstrong faced the trauma of losing her baby 6 months into pregnancy. Because she had followed the Start and Scale course, this tragedy turned into a triumph for her new business, Begin to Arrive. 

Begin to Arrive is an aromatherapy brand that sells waterless essential oil diffusers. The diffusers offer serene lighting that’s cordless and utilize 3 natural oil blends called arrive, revive, and thrive. 

Listen to Mollie and Grace discuss:

• How moving to Singapore led to the idea of a waterless oil diffuser 
• Why outsourcing can help you grow your business faster
• How her baby inspired the essence of the business to live in the moment
• The strategy of gradual growth
• How to reinvest profits into scaling your business
• And much more entrepreneur advice...

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 

For more Foundr content, follow us on your favorite platform: 

• Foundr.com
• Instagram
• YouTube
• Facebook
• Twitter
• LinkedIn
• Magazine

After studying business at university, Reever realized that the corporate world wasn’t his path. He found the Start and Scale course and used strategies from instructor Gretta van Riel to align his passion for health and wellness with business. Reever launched PuraU, a gut health supplement brand, at age 26. Within 3 weeks, he made $25K in sales and $500K in his first year. 

Listen to Mollie and Reever discuss:

• Discovering his passion after a failed stint in dropshipping
• The strenuous process of finding a scientist and manufacturer
• How to make a product that can legally make health claims 
• Using education on gut health to help engage and grow an audience 
• How the Start and Scale course helped him increase his email list 100% in 2 weeks
• Offering a free gut health eBook as a brand-building tool 
• And much more supplement industry advice…

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 

For more Foundr content, follow us on your favorite platform: 

• Foundr.com
• Instagram
• YouTube
• Facebook
• Twitter
• LinkedIn
• Magazine

What started as a gift idea for a baby shower turned into a full-fledged business. Abi Horton and her partner Danny started Beaus+Babes to create baby clothes made of 100% organic cotton with uplifting and inspiring designs.

Because of their firsthand volunteer experience at domestic violence and homeless shelters, Abi and Danny created a return-to-donate model that allows customers to return and donate outgrown clothing. 

Listen to Mollie chat with Abi and Danny about: 

• Using their creative backgrounds to design every aspect of Beaus+Babes from scratch
• Designing recyclable packaging that can resend clothing
• How Abi’s experience volunteering inspired their return-to-donate model
• The importance of making it easy for customers to return clothing 
• Launching, growing an audience, and collaborating with like-minded organic clothing companies
• How to shift from a wholesaler to a direct manufacturer
• Using their email list to send subscribers valuable parenting tips
• And much more sustainable apparel advice…

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 

For more Foundr content, follow us on your favorite platform: 

• Foundr.com
• Instagram
• YouTube
• Facebook
• Twitter
• LinkedIn
• Magazine

Sayf Hussain was bored. With remote school and lockdown in place, he started researching how to make money online. After learning digital ad strategies through online courses he started reaching out to ecommerce businesses to do probono work. After refining his skills, those free trial clients turned into paying clients. Now, his digital agency Consistency has 6 employees and earns $50K a month. 

Listen to Mollie and Sayf discuss: 

• Why he chose to invest into digital advertising over dropshipping or affiliate marketing
• How Start and Scale helped him understand what it’s like to run an ecommerce brand. 
• Why user-generated content ads perform the best
• Why 30-50% of your revenue should come from email marketing
• How to approach your customers for testimonials and referrals
• Advice on hiring and training virtual assistants
• And much more digital agency advice…

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 

For more Foundr content, follow us on your favorite platform: 

• Foundr.com
• Instagram
• YouTube
• Facebook
• Twitter
• LinkedIn
• Magazine