From Zero to Foundr Podcast

Jax Sternberg knew that having a baby would be the catalyst for starting a business. After her son quickly grew out of his unused infant garments, Jax researched more sustainable options for baby clothes—she found none. This began a 3-year journey to perfect a baby garment that grew along with the child. 

Jax launched Moosey Moose in November 2020 and unexpectedly sold out of stock in less than 6 months. She has big goals to grow the business in year 2 while living up to Moosey Moose’s ethos of reducing waste and creating a sustainable baby clothing line. 

Listen to our interview with Jax to learn:

• The waste problem in the baby industry
• The similarities of parenting and starting your own business
• How Start and Scale professionalized her process 
• Why she uses bamboo instead of cotton 
• The double edge sword of selling out of stock during lockdown 
• Celebrating the first time a stranger bought a garment

Learn how Jax is building confidence through her business while solving a waste problem for fellow parents.

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A cancer diagnosis 5 years ago propelled Elle Halliwell to take control of her health. She researched acupuncture and discovered the benefits of ear seeds, which are needle-free acupressure seeds used to stimulate pressure points in the ear. Using her background in fashion journalism, she created an aesthetically pleasing ear seed and launched her company Auricle Ear Seeds in 2020. 

What started out as a passion project during lockdown has become a full-fledged business, and Auricle Ear Seeds is on track to generate 6 figures in revenue by the end of the year. 

Listen to Mollie and Elle discuss: 

• How Elle’s naturopathy education gave her the confidence to market the product
• The lightbulb moment of validating her brand 
• Her disastrous first packaging delivery 
• Advice on how to create a brand story that stands out to customers and media
• Overcoming the post-launch lull
• How she used Start and Scale at each phase of her business development
• Why moving to Shopify was one of the best things she ever did 

Learn how Elle has channeled her passion for health and fashion into a premium therapeutic product.

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Wendy Poon had a business idea in her head for over 4 years. It came from a place of vulnerability because she struggled with low milk supply after having her first baby. When the pandemic hit, Wendy knew that her health-driven solutions for postpartum difficulties could be shared with a community of mothers in need. 

Mama’s Milk Bar makes clean-ingredient hot drinks, protein, and lactation blends to support a mom’s needs during pregnancy, breastfeeding, and an active postpartum lifestyle. Within 6 months of launching, Wendy made 6 figures of sales and created a “village” of repeat customers cheering on the brand. 

In this interview, Mollie and Wendy discuss: 

• How her product self-research built a network of health experts, business advisors, and future customers
• How her background in packaging and graphic design helped create a beautiful brand image that makes moms feel special
• Sourcing from local producers to create an entirely New Zealand made product 
• How Start and Scale helped her build a network of pre-launch microinfluencers
• Creating a brand persona of solidarity, honesty, and inspiration through Instagram
• Why their community members are called “elders” 
• How she was able to build a 45% returning customer rate 

Listen to how Wendy used her challenges to create a solution for thousands of like-minded mamas.

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While living on a remote island in the Pacific Ocean, Renee Alyce found a rare ingredient that changed her skin and her life. Utilizing marine collagen from sea cucumbers, Renee created a 100% natural skincare line called Bescher. 

In less than 2 years, she’s grown her company to gain $100K in monthly revenue and has added three additional products since launch. 

Listen to our interview with Renee to learn:

• How living on an island taught her the importance of natural healing ingredients
• How she worked at casino for 2 years to fund research and development
• How she found the pharmacist partner of her dreams to make the first product
• Why she wouldn’t have been able to launch without Start and Scale

Listen and learn why Renee’s goal is to to get 100,000 before and after photos of satisfied customers.

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Lorianne Trinh was shopping for her two-year-old and couldn’t find clothing prints that represented her culture. She always wanted to start a side hustle and in July launched Eat My Baby Co., which makes playful children’s tracksuits with Asian-inspired snack designs. On launch day, she made $4.5K in sales and within a month made $25K. 

Listen to our interview with Lorianne to learn:

• How she came up with the name of Eat Your Baby Co.
• How Start and Scale empowered her to utilize marketing 
• How to make a tech pack for clothing manufacturing
• The anxiety of starting a business Instagram account
• Why entrepreneurs should anticipate delays and more delays 

Listen and learn how Lorianne is embracing her heritage to create a bold and desirable product line.

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Hayley Harper always wanted to write a crime novel but didn’t have the patience for it. So she took her ideas and created a mystery game to play with her friends. They loved the game so much that she decided to start an immersive murder mystery game company. 

Curious Crimes offers a mixture of physical and digital evidence-based puzzles to solve mysteries. You can even text suspects and email characters while you’re on the case. 

Listen to our interview with Hayley to learn: 

• Why her first launch was "horrendous"
• How Start & Scale helped her go from breaking even to tripling profits
• The challenge and benefits of outsourcing social media
• Preparing for CrimeCon UK
• How to deal with the fear of success 
• How she’s learning to manage her business instead of doing everything

Listen to learn how Hayley is using curiosity to scale and grow her business.

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Adam Skrobalak is an Australian Rules Football (AFL) coach by day and a serial entrepreneur by night. He started his second business, Axis Clothing, with literally zero money. After 4 months of launch, he already has $130K in revenue. 

Axis Clothing is a custom workwear brand targeted to younger workers looking for stylish beanies, shirts, and caps that they can wear at the job site and the pub afterward. 

Listen to our interview with Adam to learn: 

• How Adam balances answering client calls while leading training sessions
• How Start and Scale helped him build a business foundation to scale quickly
• The value of hiring a virtual assistant 
• Why work sites are a perfect place to generate leads
• How he uses his commute to develop business skills

Listen to learn how this footy coach turned apparel entrepreneur combines his expertise with opportunity to generate growth.

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Kirsty Bronner spent 3 years researching the perfect skincare formulations for an overlooked body part–the booty. Kristy started Booty Co., the world’s first entirely booty-based skincare range, and within 2 weeks of launching grossed sales of $19,000. 

Listen to our interview with Kristy to learn: 

• The difference between facial and booty skincare
• Why she couldn’t find info about manufacturers on Google
• How Start and Scale helped her create a successful pre-launch campaign
• How she built an email list that helped lead to 80% of her launch sales
• How outsourcing finance, PR, and SEO has allowed her to scale and keep costs low
• How she balances being a mom, partner, and founder

Listen and learn how Kristy is using every channel to make Booty Co. a household beauty care name.

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Bryce Holdaway is making real estate investing accessible and affordable. Through his podcast “The Property Couch” and Empower Wealth’s course launches, he’s sharing 20 years of experience to help build a community of people interested in self-funding their environment. 

Listen to our interview with Bryce to learn: 

• How Rapid Course Formula helped him launch his first course that resulted in 620 students and $190,000 revenue
• How he built a podcast with 300,000 downloads per month 
• How an email address is an opportunity to build a relationship
• The power of a video testimony 

Listen to learn how Bryce gained the confidence to launch products instead of procrastinating.

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Gamal Codner always knew he wanted to start his own thing. 4 years ago he launched his brand with his wife, Fresh Heritage, that solves modern day grooming problems for men of color. He grew his business from $10,000 to $60,000 a month in 90 days and is continuing to build momentum for the brand.

Listen to our interview with Gamal to learn:

• Fresh Heritage’s story of finding a healthy grooming solution for men of color
• How one influencer video has resulted in half a million dollars in revenue
• Gamal’s “3 Ps (person, pain, or promise)” of finding a target market
• His inspiration from his African and Jamaican heritage
• How the Start and Scale course helped Gamal gain the ecommerce skills he desperately needed
• Gamal’s “Ugly Baby Syndrome” of launching new products

Listen how Gamal balances learning and growth with the day-to-day challenges of running an ecommerce brand.

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