From Zero to Foundr Podcast

Sarah Muir knows from experience that successful entrepreneurs need stamina. After months of crowdfunding, she had to fire her manufacturer right before the product launch. Sarah bounced back and found a better manufacturer that allowed her to launch Palm & Pine Skincare with 2 original formulations and control all intellectual property. Palm & Pine sells vegan, cruelty-free, and plastic-free natural sunscreen.

 

Listen to Mollie and Sarah chat about: 

• Why listening to The Foundr Podcast motivated Sarah to become an entrepreneur
• How Sarah’s passion for creating a sustainable brand guided all her business decisions
• The importance of being a “master Googler” 
• How Start and Scale helped guide their crowdfunding campaign to raise $35,000 AUD. 
• The decision to have a non-gender bias and monochrome brand
• How Palm & Pine sold out of their products within 2 months of launch
• Advice on email marketing, crowdsourcing, and much more…

 

 

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Three years ago, Akshay Raj and his wife brought together their business and fashion industry experience to create 1Ō8 SPORTIF. 

 

1Ō8 SPORTIF is a slow-fashion brand that bridges the gap between activewear and athleisure and creates sustainable garments built to last.   

 

Listen to Mollie and Akshay discuss:

• Why Akshay and his wife have a make less, make better philosophy
• How to be sustainable at the manufacturing, packaging, and shipping levels of business
• The danger of “greenwashing” in the fashion industry 
• Becoming one of the first adopters of DHL's Go Green initiative
• Why Foundr's “How to Run Facebook Ads” course was one of his best business investments
• Implementing reviews into their Facebook ad creative
• Why did they donate unsold pieces during Black Friday
• And much more sustainable business advice… 

 

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Every December, Amanda Boardman was getting loads of engagement on social media from her customized “Elf on the Shelf” scenes she created for her 2 kids. People started asking her to make scenes for their own families, and that’s when Amanda decided to launch Do It Your Elf, which sells DIY kits that contain miniature scenes to help make elf season extra special. 

 

Amanda was able to launch and reach her goal of selling out 100 units just before the holiday season. 

 

In this episode, listen to Mollie and Amanda discuss: 

 

• How Amanda balances being a single parent, full-time professional, and business owner.
• How the Start and Scale course gave her the confidence to launch her business.
• The challenge of the seasonality of her business.
• How she designed and crated each kit herself.
• And much more on starting a business while keeping your day job.

 

 

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Color has always inspired Salma Kashani. An abstract artist herself, Salma understands how to transform color to create beautiful imagery.

 

After the disruption of the pandemic, Salma used her newfound free time to learn more about taking her passion for color and transforming it into a business. After seeing a still photograph by a local Vancouver artist, she decided to meld art and fashion using the power of color. 

 

In 2020, she launched Bânu Magnifique, a brand that collaborates with artists to offer limited edition fashion sets for women who want to stand out confidently with colorful, contemporary, and bold styles. 

 

In this episode, listen to Mollie and Salma discuss:

 

• Why color can improve your mood and mental wellbeing
• What Salma learned from launching her first ecommerce store 
• How the Start and Scale course help her learn how to deal with influencers 
• The benefits of creating a limited edition product line
• Building a welcome email journey for new customers 
• Her 2022 goals to make the brand more environmentally friendly and to partner with charities

 

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Mia Dickson returns to the podcast to share about her second successful business launch within 2 years. When we last spoke to Mia in early 2021, she talked about how the closure of her yoga studio forced her to start her own business. Through the training she received from Foundr’s Start and Scale course, she created a product that allowed for contactless sharing of business info called Social Dot. 

 

The success of Social Dot led to another business concept called Safe Banz, which sells waterproof wristbands that store emergency contact info about the person or pet. 

 

Listen to Mollie and Mia catch up and discuss:

• Generating $10K in sales within 2 weeks of launch
• The power of using TikTok for organic growth 
• How Safe Banz became a TikTok certified channel in under 5 months
• How she managed to get 2 wholesalers to sell Safe Banz
• Expanding their customer market to all ages
• How their customers are championing the brand organically 

 

Listen and learn how Mia uses a minuscule marketing budget to build a loyal community.

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Daniel always had a passion to create something of his own. But it wasn’t until he was at a party 4 years ago that he noticed that everyone was wearing the same generic t-shirts. That moment motivated him to launch Vidano, a clothing brand that prints designs from young Mexican artists on t-shirts, hoodies, caps, and jackets. 

 

Through his work with Vidano, Daniel was able to co-found an ad agency this past year with a former mentor. Levely, supports ecommerce brands with technical marketing to help them optimize their channels and ad creative. 

 

Listen to Mollie and Daniel discuss: 

• How Vidano grew their Instagram following to 40,000
• Why the pandemic forced Daniel to research and study digital advertising
• How Foundr’s Facebook ads course helped him double his revenue in under 4 months
• Understanding ROAS and how to implement it in his business
• Quitting his full-time job to start his ad agency 
• The importance of investing in yourself 

 

Hear how Daniel achieved $1 million in revenue by 22 years old.

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Peta Beaumont brought an innovative product idea to the CEO of the company she worked at. He told her the idea would take 3 years to develop—that’s when Peta decided to do it herself. 

 

Within 3 months, Peta launched NY Gym Towel Co., which sells anti-odor, anti-bacterial gym towels. The towels have unique designs that visually encourage customers to not cross-contaminate while wiping off gym equipment. 

 

Listen to Mollie and Peta chat about: 

• Choosing the iconography of New York City to inspire the brand 
• The importance of asking questions upfront with suppliers
• Using her students to provide instant product design feedback
• How the Start and Scale community gave her the confidence to do a pre-launch
• How she hit her initial goal of selling 25 towels a week
• The introduction of yoga mat towels in her brand 

 

Learn why Peta didn’t wait to make her business idea a reality.

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Mark Boxer had a problem. He needed a camera mount that could withstand the beating of motorsport videography while protecting his valuable equipment—so he built one. The 3 Footed Monster is an Australian-made magnetic mounting system perfect for content creators using iPhones for TikTok videos or production professionals securing monitors on location. 

 

Mark waited 10 years to bring 3 Footed Monster to market, but after just one year in business, he’s built a worldwide customer base. 

 

Listen to Mollie and Mark chat about:

• How COVID-19 motivated Mark to launch a Kickstarter for 3 Footed Monster
• Leveraging his background in motorsport and TV to build a customer base
• Seeing his products used at the 2020 Tokyo Olympics
• Getting featured on the Potato Jet YouTube channel

How he uses refunds as an accountability tool with his influencer partners

How the Start and Scale community helped him connect with an American manufacturer 

 

Hear Mark’s journey on how he scaled a solution into a must-have tool.

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Sarah Morrissey took her dog treat business from idea to launch in under one month. Her whirlwind journey started by looking to transition from a service business to a product-based business. In memory of her late dog Beau, she started Beau’s Biscuits, which sells dog treat baking mixes and donates a dollar to charity for every product sold. 

 

Listen to Mollie chat with Sarah about:

• How Beau’s Biscuits has grown from $50 to $600 in daily sales
• How customer feedback helped her improve ingredient communication 
• Why it’s worth spending more on packaging 
• How to connect with dog-owner microinfluencers
• How Start and Scale helped her build a customer avatar
• Why founders need to know how to create social ads

 

Learn how Sarah is connecting to the canine community through customer engagement and strategic advertising.

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Leisha Ryan worked 4 jobs up to 70 hours per week to finance a gap year after university—then COVID hit. She was forced to cancel her travel and career plans but found the time to research starting a business. After 6 months of preparation, Leisha launched her brand Elevar, which sells 100% premium cruelty-free handbags and straps.

 

In this interview, Mollie chats with Leisha about: 

• Generating $3K within 3 weeks of launch
• How Elevar has grown 600% growth since its launch
• How minimal design inspired her branding and product colors
• How Start and Scale helped her find the right manufacturing partners 
• How Elevar got featured in the October issue of British Vogue

How she researches influencers before partnering with them

 

Listen to Leisha's journey from canceling her plans to building her dream.

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