There’s no such thing as an overnight success, but every once in awhile, something happens that just makes you wonder. Like this week’s guest who decides to throw up a video, and not even optimizes thumbnails or descriptions, but 10 days later gets millions of views! Biochemist and YouTuber Kenna is here to break down that overnight success and she’s telling us why it was actually several years in the making, and giving you the clues to make that a process you can follow for your next viral hit!

“Once I stopped questioning myself, I started making videos that did a lot better.”

When Kenna started out on YouTube, she was looking for an outlet to answer the common questions she was getting from her skincare line customers - she started her own skincare line at 18 while she was still getting her degree. She wasn’t growing then, so she didn’t put much attention and effort into it. But one day she decided to record herself giving her Biochemist’s review of Jaclyn Hill lipstick, and that video ended up getting 1.4 million views! With that viral hit, she was forced to grow up as an influencer real fast. And when she followed it up with part 2 of the review, which got almost 1 million views, she decided to take her channel more seriously.

“I’m taking baby steps to grow to the level where my viral growth has gone.”

She’s now running her own skincare line that she sold to the natural skincare company she now works for and at 23 is overseeing a number of product lines, from quality control to distribution to retail outlets. She’s now at over 200k subscribers and is using the feedback from her followers and subscribers to upgrade her channel and how she approaches her content over time. In this episode, we’ll be talking about that viral hit, how she’s following it up to become a full-fledged YouTube influencer, and how you can use your superpowers to carve out a relevant and substantial niche for yourself on YouTube. Enjoy!

“I wouldn’t do content on someone else’s skincare brand because I wouldn’t be able to authentically speak about it.”

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