After the failure of federal climate legislation in 2010, clean energy advocates realized they had to look elsewhere for momentum. The result was a shift toward states and regional markets — and the creation of Advanced Energy United, a trade group built to make policy progress outside of Washington.

Today, that strategy is more important than ever. With the federal government rolling out new regulatory hurdles, load growth accelerating, and an affordability crisis growing, states have become critical for industry growth.

In this episode, Heather O’Neill, the CEO of Advanced Energy United, talks about a new playbook for scaling clean energy in this environment. The framework: build it, make it flexible, and make it affordable.

That means removing red tape for new projects, unlocking more value from existing infrastructure through tools like virtual power plants and advanced transmission technologies, and ensuring affordability as utilities make massive investment decisions.

“States are where some of our most forward-looking and politically resilient clean energy policies have been developed,” said O’Neill. “And that’s where the opportunities are today.”

This week, we feature an edited version of our recent Frontier Forum with Heather about how states are shaping the clean energy transition, and how companies can use United’s new playbook to grow the market.

You can download United’s new playbook guide here, and watch the full Frontier Forum conversation with live audience Q&A at Latitude Media.