Welcome to Frontier3 by PatSnap!
This series is dedicated to unpacking the innovation ecosystem of Web3. Featuring our Co-founder, Ray Chohan, and various industry experts, Frontier3 explores how Web3 will fundamentally change how we live, work, and play.
Ray is joined by Enara Nazarova. Enara is a Turkmen-American marketer and entrepreneur building a new generation of digital products in media and technology.
Coming into tech with a background in fashion and performing arts, she always looks for ways to create a sense of wonder. For the last 7 years, she has launched and scaled high-growth startups focused on building tools that empower creators to do what they do best: make things.
No matter what she does, whether it’s growing a top-rated coding Bootcamp or Europe’s leading tech festival, Enara always aims for world-class quality in her work and the people she works with. She is on a mission to inspire Web 3.0 creative technologies that will allow people to express themselves in the Metaverse.
Today Enara is bringing to life ARMOAR - a platform for the collaborative creation of interactive textures. She is also the founder of the Digital Fashion & Art show and podcast - past guests include Pauline Brown (Author, LVMH chairwoman), Matthieu Lorrain (Head of Creative, Google AR), Sara Maino (Deputy EIC, Vogue Italia), Sallyann Houghton (Fashion BD, Epic Games), The Fabricant, Ines Alpha, Auroboros, Anthony Day (IBM).
Gen Zs and Millenials hold about 55% of the total purchasing power. They are already spending more time on Roadblock and animal crossing than Facebook, YouTube, and Netflix combined.
Everyone should look and experiment at what NFTs mean specifically for their business.
Enara believes in the future of composable assets, ones that can hold Metadata and information that can react to other assets. Bringing virtual objects to life, as opposed to being a 1-1 exchange where the asset stays the same.
There will be a future where you will be able to go to sleep and your virtual avatar will head to work.
Both fashion and NFTs share that they are both about identity and the ability to personalize something.Get our #1 Amazon bestselling eBook, The Definitive Guide to Connected Innovation Intelligence (CII). In this white paper, we explore what CII is, who it’s for, and how the world’s disruptors are using it to win in hyper-competitive markets. Download your FREE copy HERE.