Frontier3

Frontier3

By PatSnapTechnology
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Frontier3 episodes

  • Ep.2 Intangible asset classes and IP as the most critical asset class

    Summary: This episode will explore the intangible asset classes that are driving company values up, the rise of IP-based transactions, and strategies for companies seeking to maximize the value of their intellectual capital. Today's guest is Dr. James Gregory.

    About James

    Dr. Gregory is a leading expert on corporate brand management and developer of breakthrough strategies to measure, value, and manage intangible assets to improve a corporation's financial performance.

    Most notable of the tools that Jim has developed is the CoreBrand Index® (CBI), a quantitative research vehicle that continuously tracks the reputations and financial performances of over 800 publicly traded companies in 50 industries. This pioneering work is utilized at the board level to evaluate current and project future potential corporate performance.  Dr. Gregory is a senior fellow at The Conference Board, where he is leading a task force entitled, "Making Intangibles Tangible."

    Key Moments From Dr. James Gregory's Interview

    • The CoreBrand Index (CBI) is a quantitative, longitudinal research study that started in 1990, designed to be a management tool for CEOs, not to drive market cap.
    • The CBI considers the perspective of outside, impartial observers (business execs, high volume consumers from outside the industry), in four key areas - overall reputation, perception of management, investment potential, and culture of innovation.
    • Patents and trademarks are one of the few things that show up periodically on a company's balance sheet or in their annual report, as a subjective measurement.
    • The events of COVID-19 have increased the value of R&D and the growth of intangible assets as an asset class.
    • Brand and marketing will never be a part of generally accepted accounting principles; instead, they need to develop very simple systems for understanding their value and reporting it on a consistent basis.

      • VISIT> patsnap.com/ep2

      Grab Your Copy Of The Ebook at patsnap.com/tag/ebook

      Today's episode was brought to you by PatSnap. Learn more about PatSnap at www.patsnap.com

      This podcast was fully transcribed and can be found at patsnap.com/ep2

      40 min
    • Ep.1 The future of the stage-gate process - 2020 and beyond

      This episode will look at the stage-gate process invented by world-renowned researcher and writer, Dr. Robert Cooper, and examine whether it still holds up in today’s climate of innovation and what processes and frameworks will shape the future of innovation.

      About Bob

      Dr. Robert G. Cooper is the creator of the world-famous Stage-Gate® process, and was named the “World’s Top Innovation Management Scholar” by the prestigious U.S. Journal of Product Innovation Management and is a Fellow of the Product Development and Management Association (PDMA). He has combined practical consulting with ground-breaking research for many years. Besides his best-selling books “Winning at New Products” and “Portfolio Management for New Products”, he has published more than 130 articles on R&D and innovation management.

      Key Moments From Bob Cooper's Interview

      • Stage-gate was based on what entrepreneurs or "intrapreneurs" inside companies did in order to take an idea and launch it into a successful new product. 
      • With the world changing so quickly, Bob starting borrowing concepts from the software world, namely the agile development methodologies. Ala Agile Stage-gate was born. 
      • Get out there and talk to customers. That is the difference between winning and losing.
      • With new technologies being implemented and developed it is important that we don't get so mesmerized by this possibility that we starting thinking everything is great. 
      • Only 1 out of 4 projects that are approved for development become a commercial success. Portfolio management and a good gaining process will help you there. 

        • Visit> https://www.patsnap.com/resources/podcast/innovation-capital-episode-1-stage-gate-with-robert-cooper

        Grab your copy of the e-book by visiting patsnap.com/tag/ebook

        Today's episode was brought to you by PatSnap. Learn more about PatSnap at www.patsnap.com

        This podcast was fully transcribed and can be found at patsnap.com/ep1.

        39 min
      • Innovation Capital- Coming soon...

        Inspired by the words of U.S. inventor Charles Kettering, “if you have always done it that way, it’s probably wrong,” Innovation Capital, presented by PatSnap, was borne out of a desire to go where no other innovation podcast has gone. Just as the world’s top innovators have pushed the boundaries of what’s familiar and accepted, host Ray Chohan takes a completely fresh and unfiltered look at some of the biggest topics shaping innovation today. From the key drivers of innovation to its role in the economic value chain and groundbreaking outputs, Innovation Capital leaves no question unanswered. When it comes to innovation, we are your capital; your mecca for daring discussion, and the fuel for your growth and scalability. Welcome to Innovation Capital.

        Innovation Capital will air weekly starting in December. Stay tuned! 

        4 min

      About Frontier3

      From the publisher's feed

      Welcome to Frontier3 by PatSnap, PatSnap’s 20-episode podcast series unpacking the innovation ecosystem of Web3. From tokenized physical goods to the digital assets and smart contracts that will build…