In a first-of-its-kind enforcement action, the Federal Trade Commission on Wednesday said it reached agreement with GoodRx on a fine and remedies after the prescription discount site shared customers’ health data with Google, Facebook and other third parties. Ruth Reader talks with Megan Messerly about why, if the court agrees, the decision could upend the business models of online businesses that routinely use or sell data to better target users with services and advertising.

Learn more about your ad choices. Visit megaphone.fm/adchoices