In this episode, we welcome Morgan Voss, VP of JB Dewar, and a powerhouse fourth-generation leader in California’s fuel industry. Morgan opens up about the challenges and pride that come with carrying on a 90-year family legacy in a male-dominated field. She shares how JB Dewar fuels essential sectors across California’s Central Coast from agriculture to emergency services and reflects on the balance of tradition and innovation asthey adapt to new fuel technologies. Her insights offer a refreshing perspective on resilience, industry collaboration, and the vital role women play in shapingthe future of fuel.

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Episode Highlights:

1. Carrying on a Legacy: Morgan Voss, VP of JB Dewar, shares her experiences as the fourth-generation leader of a family-owned fuel business, discussing the prideand challenges of preserving a nearly century-old legacy.

2. Fueling California’s Backbone: Morgan explains the critical role JB Dewar plays in supporting California’s Central Coast by fueling essential industries likeagriculture, emergency services, and construction.

3. Balancing Tradition with Innovation: With technology and fuel sources evolving, Morgan discusses how JB Dewar remains rooted in tradition while adapting to changes, including renewable fuels and emerging fuel technologies.

4. Adapting to Emerging Technologies: Morgan discusses how the fuel industry is influenced by new technologies, like hydrogen and autonomous vehicles, and how JB Dewar remains prepared to support these changes.

5. The Impact of Industry Regulations: Morgan shares her views on how government mandates and industry regulations impact small businesses, calling for more collaboration between regulators and businesses.

6. The Importance of Industry Collaboration: Morgan advocates for greater collaboration within the fuel industry, emphasizing the need for joint effortsto address challenges like sustainability and evolving regulations.

7. Women in Leadership: Morgan reflects on her role as a woman in the fuel industry, offering insights into the unique challenges and contributions women bring tothis traditionally male-dominated field.

8. Creating Resilience Through Diversity: Morgan speaks about CFCA’s strides in diversity and inclusion, particularly with the PowerFuel Women’s Network, which offers mentorship and networking opportunities for women in the industry.

9. Supporting Local Communities and Youth: JB Dewar’s involvement in community initiatives, like the Tractor Restoration Program and partnerships with Cal Poly, highlight their commitment to supporting youth education and hands-on learning in the trades.

10. Building a Legacy of Resilience and Integrity: Morgan highlights JB Dewar’s commitment to sustainability, reliability, and community support, aiming to uphold these values for generations to come.

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