Full Battery Media

I sat down with Jon Dispenza, Client Success Manager at Podchaser, a company that surfaces data across more than six million podcasts, and his perspective completely reframes what podcast success actually looks like. Before you stress about microphones or download counts, the real question is simple: what are you genuinely curious about? 

The biggest shift Jon talks about is moving away from chasing big numbers and focusing on reaching the right people instead. A hundred loyal listeners who are deeply invested in your niche will always outperform a million passive ones, and the brands paying attention already know this. Advertising in podcasting is getting surgical, and the hosts who understand that are the ones winning.

And if you're just getting started with nothing but a phone and one hour a week? Jon's advice is as simple as it gets: go live a life worth talking about, then record 15 minutes of the most honest thing you learned that week. Post it. See who comes back. That's your data.

What does success look like for your podcast right now, are you still chasing the numbers, or have you already found your hundred?

In this episode of the Full Battery Media Podcast, I sit down with Katy Roberts, a freelance creative, video producer, and personal brand strategist who helps people stand out online through video content. We talk about what actually makes people stop scrolling, why curiosity gets attention but relatability keeps people watching, and why memorability matters more than chasing viral moments.

Katy shares how anchor words can help define your on-camera personality, why copying someone else’s style usually feels awkward, and how professionals can make better videos by bringing in more personal experience, vulnerability, color, and real stories. We also get into confidence on camera, building trust through consistency, and why your personal brand should feel like a universe people want to keep visiting.

What is one thing you could add to your videos this week to make them more memorable?

In this episode of the Full Battery Media Podcast, I sit down with Peter Nicholas, founder of Square Glass, to talk about one of the biggest problems content creators and media teams face today: content chaos. From losing important footage to drowning in hard drives, folders, cloud storage, edits, clips, and endless short-form content demands, we break down why organization is no longer optional if you want to grow. Peter shares how better systems, AI tagging, and asset management can help creators move faster, stay consistent, and avoid burnout.

We also talk about why copying other creators might get short-term results but can destroy your originality, why content creation is a long-term game, and why having a strong purpose matters more than chasing viral trends. Peter also shares his thoughts on how AI will shape the future of content creation and why creators need to learn how to use it as a tool without losing their personality, creativity, or human connection.

If you are a creator, podcaster, video producer, YouTuber, or content team trying to grow without burning out, this conversation is packed with practical insight on systems, consistency, creative identity, and the future of media.

What do you think is harder for creators today: staying organized, staying original, or staying consistent?

I sat down with Jordan Hayes, founder of a multi-million dollar e-commerce marketing agency and co-founder of the hiring platform Yander.io, and this conversation genuinely shifted how I think about building a business. 

Jordan started running Facebook ads at 16 with no strategy and no roadmap - just a YouTube video, a warm referral, and the willingness to learn on the job. From freelancing for free to leading a fully remote team of 23 people across four continents, his story is proof that the world really is your talent pool if you're bold enough to think beyond your zip code.

We got into what actually moves the needle with Meta ads in 2026, why your email list is the most valuable asset your business can own, and how AI isn't here to replace your team, it's here to multiply what they can do. Jordan's take on hiring AI orchestrators over just cutting headcount is one of the most practical and honest perspectives I've heard on this topic. 

When a new tool or technology comes along, are you the first one to test it or the last one to come around, and what's one tool that changed how you work?

I sat down with Will Tarashuk, founder of Willie T Productions, and this conversation is one of those rare ones that makes you want to close the tab and go hit record the second it's over. 

Will has been in the podcasting world since 2015 and now builds video content strategies for independent financial advisors, but everything he shared here goes way beyond one industry. Whether you're a founder, a coach, a creative, or someone who's been sitting on an idea for months, this episode will meet you exactly where you are.

We got into the real reasons smart, capable people stay invisible online, and it's not what most people think. We talked about the three mistakes that quietly kill most content strategies before they ever get a chance to breathe, why consistency will always beat talent in the long run, and how authenticity isn't just a buzzword people throw around, it's actually the sharpest tool you have in a world full of scripted, forgettable content. 

What's the one thing that's been stopping you from hitting record, and what would it take to finally let that excuse go?

In this episode of the Full Battery Media Podcast, I sit down with Abbie Sheridan, founder of Greenrose Communications, a boutique PR firm specializing in wealth management and financial services. Abbie has spent five years helping financial advisors, fintech companies, and asset managers build media presence that actually moves the needle, think book deals, acquisitions, and assets under management that doubled in a single year. What we unpack isn't the glamorous version of PR you see in movies. It's the real, strategic, relationship-driven work that most people either underestimate or completely misunderstand.

We get into why consistency beats chasing one big viral moment, why self-serving press releases are one of the biggest budget mistakes brands make, and how media really does beget media, even when the first placement feels small. Abbie also shares how she helps introverted professionals find their authentic voice and stop trying to sound like everyone else in the room.

Rome wasn't built in a day, and neither is a media presence, but with the right strategy and the patience to keep showing up, it absolutely compounds over time.

Have you ever hired a PR firm or tried to build your own media presence, and what was the moment you realized it was starting to work?

In this episode, I sit down with Madison McCann, founder of Speakeasy Productions, to talk about what it actually takes to build a podcast that works - not just one that exists. 

We get into why most podcasters quit before episode 10, how over-relying on AI tools is killing authenticity in content, and why choppy auto-edited audio is doing more damage to your brand than a few filler words ever could. Madison breaks down how to decide between audio-only and video podcasting based on your audience, your preferences, and your real bandwidth, not just what the algorithm tells you to chase. We also dig into the podcast-as-ecosystem model, where one core show can power your newsletter, social media, and YouTube without needing a separate team for each. 

Whether you're just getting started or trying to make your existing show more sustainable, this conversation will help you cut through the noise and focus on the one thing that actually moves the needle: content that is genuinely, unmistakably you.

Are you team audio-only or team video podcast, and what made you choose that path? Drop it in the comments 

I sat down with Nick Priest and we went deep on what content has become and what it should be, from chasing dopamine and algorithms to rediscovering curiosity, education, and meaning in what we create. 

We talked about why most brands are just making noise, how asking why changes everything, and how the best content doesn’t chase attention, it earns it by actually helping people. If you’re building anything today, this conversation might shift how you think about your entire strategy. 

Are you creating content to be seen or content that actually matters?

In this conversation, I sat down with Erica Walter, founder and CEO of Email Mavens, to talk about how businesses can use email marketing to drive real results without overwhelming, boring, or turning off the people on the other end of the inbox. Erica works closely with wineries, but the ideas in this episode apply far beyond wine. 

We got into what email marketing actually is, why permission and trust matter so much, and how businesses often go wrong by sending too many irrelevant messages or by only emailing when they want to push a sale. We also talked about the difference between sending more emails and sending better ones, how to create value that keeps people engaged, why segmentation matters, and how welcome emails and subscriber surveys can completely change the way a business connects with its audience. 

This episode is full of smart, practical insights on customer trust, email strategy, storytelling, sales psychology, and building long-term relationships through marketing that feels personal instead of pushy. What kind of email content actually makes you want to stay subscribed?

This episode with Tyler Seller was a masterclass in turning hustle into real opportunity. We talked about how he built Masshole Media from the ground up and scaled it into a global network of creatives working across live events, tours, and production. From sneaking into shows early on to landing major gigs, he broke down how networking, adaptability, and just saying yes before you feel ready can open doors most people never even approach.

We also got into what actually drives growth: consistency, understanding your audience, and putting yourself in the right environments with the right people. One of the biggest takeaways was this your connections and your willingness to take action will take you further than any piece of gear ever will. 

If you’re trying to level up in content, media, or any creative space, there’s a lot in here you can apply immediately.

Who’s one person you should reach out to today that could change your trajectory?