From the basketball court to the corporate boardrooms of the largest global sports brands in the world, to a locker-room–inspired idea that took off, first-time entrepreneur Jasmine Maietta’s Round21 was off to a stellar start. She’d made a quarter of a million dollars in seven days and was the first-ever Web3 company to pitch on Shark Tank—right at that moment, the NFT market bottomed out. Join Ben and Kathleen Griffith as they chat with Jasmine about her innovative approach to branding, sports sponsorship, and apparel; the future of fandom and the arts; scaling while maintaining identity; and the necessary evil of killing off parts of the business you love. These are The Unshakeables.

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