Oatly didn’t win because oat milk was new.

They won because they built a cultural brand instead of just selling a product.

In this episode, Leonora breaks down the strategy that turned a small Swedish company into a billion-dollar brand.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

 💬 And leave a comment: what makes people come back to your restaurant?

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Points and discounts don’t actually build loyalty.

In this episode, Leonora explains the real reason most restaurant loyalty programmes fail, and introduces a much more powerful concept: the next-visit trigger.

Because the best brands give customers a reason to come back before they leave.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

 💬 And leave a comment: what makes people come back to your restaurant?

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Contraty to popular belief, people don’t choose restaurants based on food alone.

They choose them based on the role the restaurant plays in their life.

In this episode, Leonora explains the Restaurant Role Framework and the four positions every restaurant tends to fall into.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

 💬 And leave a comment: what makes people come back to your restaurant?

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

There are thousands of smoothie bars in the world, yet most of them are forgettable.

In this episode of Full Fat Marketing, Leonora breaks down how Joe & The Juice turned a simple juice concept into a global lifestyle brand.

Because the secret wasn’t the juice.
It was the identity.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

 💬 And leave a comment: what makes people come back to your restaurant?

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Great food isn’t enough to build loyalty anymore.

In this episode of Full Fat Marketing, Leonora explains why many restaurants get plenty of first-time customers, but struggle to turn them into regulars.

You'll learn the three hidden strategy layers that actually drive repeat visits in hospitality.

⭐ If you enjoyed the episode, please leave a rating and review — it helps more founders discover the show.

 💬 And leave a comment: what makes people come back to your restaurant?

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

In the Full Fat Markeing Podcast, award-winning F&B brand strategist Leonora serves up bite-sized strategy for food, drink and hospitality brands tired of fluff, trends, and semi-skimmed marketing advice that sounds clever but sells nothing. 

Expect sharp breakdowns of real brands, pricing, loyalty, brand strategy, and the uncomfortable truths most marketers would rather not tell you.