Premium pricing does not work just because a product is better. It works when the brand changes what the product feels like.

In this episode of Full Fat Marketing, Leonora breaks down how Surreal made cereal feel more current, more desirable, and much easier to justify paying more for.

If you’ve ever wondered why some everyday products feel worth the premium while others just feel overpriced, this episode will show you how perception shapes value far more than most founders realise.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Not every brand wins by being faster. Sometimes a little bit of friction is exactly what makes something feel worth paying for.

In this episode of Full Fat Marketing, Leonora breaks down the customer psychology behind Pret and Five Guys, and why convenience only works when it actually matches what the customer came for.

If you’ve ever wondered why some brands need speed while others benefit from visible effort, this episode will show you how the wrong kind of convenience can weaken value.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

More choice does not always create more demand. Sometimes it just makes a business harder to understand and harder to buy from.

In this episode of Full Fat Marketing, Leonora breaks down why overloaded menus often weaken positioning, create decision friction, and quietly make brands less memorable and less profitable.

If you’ve ever wondered why some menus feel effortless and others feel chaotic, this episode will show you why clarity usually sells better than variety.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

A lot of brands think they have a pricing problem, when what they actually have is a value perception problem.

In this episode of Full Fat Marketing, Leonora breaks down why customers push back on price, what makes something feel worth paying more for, and why charging premium only works when the rest of the brand is doing its job.

If you’ve ever felt frustrated that people will not pay your prices, this episode will show you why price is rarely judged in isolation and what actually makes a brand feel worth it.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Some brands do not just sell products. They sell something people can quietly build a little identity around.

In this episode of Full Fat Marketing, Leonora breaks down how Blank Street turned coffee and matcha into something people actively talk about, post, compare, and get weirdly attached to.

If you’ve ever wondered why some drinks feel far more desirable than they should, this episode will show you how modern brands build obsession through identity, ritual, and social relevance.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Sometimes the smartest brand move is not creating something new, but changing what it means.

In this episode of Full Fat Marketing, Leonora breaks down how Fishwife managed to make tinned fish feel chic, desirable, and culturally relevant. 

If you’ve ever wondered how certain products become cool while others stay forgettable, this episode will show you why desirability often matters far more than utility. 

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Being busy and actually growing are not the same thing.

In this episode of Full Fat Marketing, Leonora breaks down why so many hospitality and F&B brands look successful on the surface, while underneath, the business is still being held together by constant effort. She explores the difference between motion and momentum, and why adrenaline can often disguise weak foundations.

If your brand always feels like it needs pushing to perform, this episode will help you spot the signs that your business may be working hard… without actually getting stronger.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Loyalty is often built before the customer even leaves.

In this episode of Full Fat Marketing, Leonora breaks down one of the smartest low-cost retention ideas she’s heard, and why the best brands don’t wait until someone disappears to try and win them back. Instead, they design the next visit while the current one is still happening.

If you want customers to come back faster without relying on discounts, loyalty apps, or “we miss you” emails, this episode will show you a much smarter way to think about repeat behaviour.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

AI won’t make your brand stronger if the brand underneath is already weak.

In this episode of Full Fat Marketing, Leonora breaks down why so many F&B and hospitality brands are about to become more polished… and far less memorable. She unpacks the real problem with using AI as a shortcut for strategy, and why brands with no clear point of view are about to get exposed faster than ever.

If you’ve been relying on “more content” to grow, this episode will show you why clarity, taste, and distinctiveness matter far more than speed.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

More choice doesn’t always mean more demand.

In this episode of Full Fat Marketing, Leonora breaks down why Poppi became so culturally powerful, and how smart brands grow not by inventing something completely new, but by making an old category feel fresh, relevant, and easier to choose.

If your product is good but still not cutting through the noise, this episode will show you why positioning often matters far more than people think.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.