On this episode of the Heat Check, TikTok content creator and sports reporter Frank Michael Smith joins the pod! To kick things off, Trysta asks him about his start in the industry, covering how he got started, how he views himself in the industry, and the process of monetizing his content. Afterwards, the two get into his production process, discussing script writing, growing his brand, and his career path. To wrap things up, the pair turn their attention to the NBA, covering his predictions and expectations for the upcoming 2023-24 season. 

2:23 YouTube: Then And Now

5:20 Frank’s Origin: The Formula

8:56 Monetization 

15:00 Production Process

16:50 Script Writing 

18:14 Growing The Crew

20:15 Career Path

27:14 Story Selection

31:53 What’s Next

33:02 Basketball Talk

Enjoy!

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