Full-Time Influencer Podcast

Every Thursday, I answer questions about anything and everything related to being an influencer. For today’s question, I’m answering “Is it really possible to find a balance between work and rest as a content creator?” Listen to the very end to find out what I think about this topic!

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

👉 Got a question you'd like me to answer? Submit yours HERE!

Timestamps:

(1:51) - If you want quick success, you need to hustle

(3:00) - Ask yourself, “Why is work-life balance so important to you?”

(5:13) - Perks of being a full-time influencer? Flexible work time

(9:07) - Sacrificing certain areas of your life to see quick growth in another

(10:06) - The truth of work-life balance & leveraging social media 

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Should you reinvent the wheel or just go with the flow? Today I’m sitting down with Rachel Martino (@rachmartino), a content creator based in New York and the founder of Dream Life Studio, to talk about her creator journey, how she grew her affiliate income during the pandemic, built a six-figure photo studio business, and where she wants to take her business in the future.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

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📲 Check out Rachel Martino's Socials & her offers HERE!

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👉 FREE NEW TRAINING: https://successfulinfluencer.com Save your spot now for our value-packed free training that will teach you how to explode your Instagram following and become a PAID influencer.

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Timestamps:

(2:53) Starting influencer journey on YouTube, transitioning to Instagram.

(8:06) Learning ins and outs of Instagram.

(15:58) How Rachel started paid brand deals, beginning of studio.

(20:18) Rise of Dream Love Studio, future plans.

(33:50) Transitioning out of being the face of her brand.

(43:20) Rachel’s five-year plan, style formation, quick-fire questions!

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

"You will never know unless you try". Today, I’m excited to share with you why I've decided to start my YouTube Channel after being in the online space for more than six years, the different factors that held me back, what sparked me to finally begin this new journey, and how I plan to grow my channel. Let's dive in...

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

👉 Join me on the Road to 1M Subs on Youtube HERE!

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Timestamps:

(1:22) - Why I focused on Instagram & not YouTube

(3:35) - The reasons I was scared of committing to YouTube

(9:59) - After 6 years of being a content creator, it was time to face my fears

(15:39) - The goal of my YouTube Channel & what's in store for you

(23:04) - The 5 ways I plan to grow my YouTube channel 

(34:12) - what will differentiate you is really what makes you unique as a person

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

It's all about the hustle! Today, we're sitting down with Sarah Funk (@sarahfunky) as she shares with us how she manages to have 13 revenue streams while juggling her YouTube Channel and NYC Tourism agency, & what she plans for the future!

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! Let’s dive in…

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📲 Follow Sarah Funk's Socials HERE!

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Timestamps:

(3:50) - Sarah’s YouTube process & how she deals with obstacles 

(9:15) - It’s incredibly difficult to keep up with the algorithm sometimes 

(16:00) - The factors considered for the searchability of your content

(30:13) - Sarah explains how she goes about rates for her YouTube

(39:45) - Sarah breaks down her 13 revenue streams & the top 3 she focuses on

(55:31) - Tips on networking, having a niche on YouTube, & being consistent

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Are you bringing value to the content you create? Today I’m sitting down with Alex Costa (@alexcosta), a men's fashion content creator & entrepreneur, as he shares his journey from starting out as a content creator on YouTube to honing his niche in men's fashion, his thoughts on short-form content & the changing landscape of Youtube, and his ultimate goal of building his own online media and growing his various businesses in the future! Let’s dive in…

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

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📲 Follow Alex Costa's Socials HERE!

-------------

👉 Want to learn how to go viral with Reels? Inside our Reels Rocket Ship program, we teach you how to create engaging short-form videos and go viral with Reels. Join now to skyrocket your following on ReelsRocketShip.com

-------------

Timestamps:

(1:57) - Alex's content creator journey, online presence, & confidence

(16:41) - Niche switch, brand partnerships, & audience expansion

(32:40) - Alex's 3 business ventures, "shiny object syndrome", & Forte growth

(38:28) - Alex's role in his businesses & partnership approach

(42:45) - Alex's future empire vision & online presence impact

(54:22) - Consistency is key to staying in the game!

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Have you been stuck on Instagram Reels? Not knowing how to get views or convert views into followers? Then you’ve come to the right place. I break down some of the most common questions so you can up your IG Reels game and even create your own viral video.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: www.fulltimeinfluencer.co/blog/season-2-episode-27

-----------

👉 Want to learn how to go viral with Reels? Inside our Reels Rocket Ship program, we teach you how to create engaging short-form videos and go viral with Reels. Join now to skyrocket your following on ReelsRocketShip.com

-----------

Timestamps:

(1:51) - Advice for creating hooks: use actionable steps or shocking statements

(11:44) - Cameras: anything better than an iPhone 11 is good enough

(13:00) - Trending audio won't make or break your reel

(13:46) - Transitions are not necessary for a viral reel

(16:05) - Aesthetic videos must be visually inspiring

(17:33) - Don't create reels for yourself, create them for your target audience

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

In celebration of my 35th birthday this week, I wanted to record an intimate solo episode to share 5 significant lessons that have revolutionized my outlook on both my personal and professional life. I hope that my reflections can help to shed some light on your own journey, whether that be on social media or just in general.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: www.fulltimeinfluencer.co/blog/season-2-episode-26

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Download the FREE Ultimate IG Monetization Guide HERE

If you want to make influencing a successful side hustle or profitable career then you need this guide! We cover the 11 ways that you can make money from Instagram right now (even if you don't have a ton of followers!)

👉🏻 CLICK HERE TO GET THE ULTIMATE IG MONETIZATION GUIDE👈🏻 

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Timestamps:

(1:31) - #1: Let go of expectations. Do your best. Enjoy the process.

(9:16) - #2: Let go of control. Family upbringing. Not a bad thing.

(12:18) - #3: There’s no end goal. I’d stop after when reaching goal.

(19:09) - #4: It's okay to be stagnant. Take a step back.

(23:41) - #5: Invest in knowledge. Learn from those ahead. Best thing.

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

It is not every day you get to speak to someone who has been present in the influencer industry for over a decade. Neil Waller, the co-founder of the influencer platform Whalar, joins me today to break down the ins and outs of the creator economy. 

Find out more about Whalar here: https://www.whalar.com/

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: www.fulltimeinfluencer.co/blog/season-2-episode-25

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Timestamps:

(1:25) - Neil, co-founder of Whaler, on entering creator space and Whaler's origin.

(10:10) - The importance of personal brand & tips for differentiation.

(19:37) - Key lessons Neil learned as an entrepreneur.

(24:57) - The future of creator economy and creating businesses.

(40:45) - How Whaler stays relevant and on top of changes.

(45:33) - Addressing thresholds for creators to join Whaler's platform.

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Do you feel frustrated with the changes happening on social media? We do too! This is one of the most open and honest conversations on the Full-Time Influencer podcast where we discuss with Grace Mattei (@thegracemattei) the ups and downs of being a full-time influencer and the mental struggles that we go through.

One of the most intimidating things about being a freelancer and an influencer is that income can fluctuate depending on outside circumstances that are beyond your control. However, Grace found new, exciting ways how to utilize her social media skills to diversify her income, while still being able to juggle content creation. 

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: www.fulltimeinfluencer.co/blog/season-2-episode-24

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👉 FREE NEW TRAINING: https://successfulinfluencer.com Save your spot now for our value-packed free training that will teach you how to explode your Instagram following and become a PAID influencer.

-----------

Timestamps:

(1:47) - Grace's start in social media

(9:46) - Social media downsides and staying relevant

(20:00) - Experimenting with content and the need for honesty

(32:20) - Struggles of creator economy and income diversification

(55:24) - Pressure to know everything and palatable interests

(57:22) - Focusing on a few income streams for success

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

From family food blog to entrepreneurial empire, Jenny Melrose (@jenny_melrose) took a leap of faith and it paid off. In a world where content creators emphasize social media over anything else, Jenny shares why owning a blog can only strengthen your personal brand.

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living! 

CHECK OUT THE SHOW NOTES FOR THIS EPISODE: www.fulltimeinfluencer.co/blog/season-2-episode-23

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Timestamps:

(0:58) - Introduction & steps to grow and monetize a blog

(5:14) - Ways to reach sponsorships for blogs

(12:00) - Steps to transition from personal brand to sellable blog

(17:52) - Setting boundaries as an influencer and building a brand

(21:18) - Quitting job to blog, making money, setting goals

(24:56) - Advice for those facing backlash when quitting job

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube