Is your Instagram feed holding back your business? In this episode of the Full Time Lash Artist Podcast, we’re exposing one of the biggest growth blockers for beauty and service-based brands: relying too much on curated content that doesn’t actually convert.

You’ll learn why separating your Reels strategy from your Instagram feed is hurting your visibility, how to make your content binge-worthy, and what actually matters to the 2025 algorithm.

Here’s what we dive into:

• The single biggest fix your Instagram feed needs to keep followers engaged
• How to stop losing viewers in the first 3 seconds of every video
• Why Instagram listens to your audio (yes, seriously) and how it impacts reach
• The right way to post lifestyle content without confusing your niche
• A step-by-step guide to rebranding under your personal name
• A smart collaborator post hack to expand your audience instantly
• “Shadowbanned”… or is it your hook? Learn to spot the difference

Perfect for:

• Lash artists
• Beauty pros
• Service-based entrepreneurs
• Anyone building a personal brand on Instagram

If you’re serious about growing in 2025, this episode is your new playbook. Hit play now and discover why pretty feeds don’t build empires.

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In this inspiring episode of the Full Time Lash Artist Podcast, Cosmina Esanu chats with one of her former students, Anna, who transformed her career from working in a salon to becoming a full-time lash artist and certified trainer.

You’ll learn firsthand what it takes to transition into independence, attract your ideal clients, and grow a thriving lash business—even when starting from scratch.

Here’s what you’ll take away from this episode:

• The real-life journey of moving from a salon to self-employment
• Why taking control of your schedule and client experience can change everything
• How Anna built her confidence and marketing skills from zero
• The power of consistency—like Anna’s client who never misses a lash appointment
• Why the lash industry is one of the most resilient and rewarding careers today
• Anna’s next steps as a newly certified lash trainer—and how she plans to teach globally
• Cosmina’s best tips on client scheduling, creating a safe environment, and mastering retention

Whether you’re just starting out or ready to level up, this episode will motivate you to take action.

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In this value-packed episode of the Full Time Lash Artist Podcast, Cosmina Esanu reveals the no-fluff blueprint to dominate your local area with Google Maps and Instagram—without feeling overwhelmed. If you’re a lash artist struggling to get clients, listen in as Cosmina walks you step-by-step through optimizing your Google Business Profile using real-world strategies that work today.

Learn how to:

• Set up your Google Maps listing for maximum visibility
• Use keywords like “lash training near me” and “lash extensions classes” to attract high-intent clients
• Post strategically to build credibility (even if you’re just starting out)
• Use your Instagram to complement—not replace—your Google presence
• Avoid rookie mistakes like fake reviews and keyword overload
• Outsource and systematize when you’re ready to grow

Whether you’re a new lash tech or ready to scale your beauty brand, this episode is your marketing masterclass on how to get found, get booked, and build long-term visibility in your local area.

Listen now and start showing up where your dream clients are searching!

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Have you been thinking about becoming a lash trainer but keep asking yourself, “Am I really ready?” In this episode of Full Time Lash Artist, Cosmina shares her personal story of transitioning from a fully booked lash artist to a certified lash educator.

You’ll learn the key signs that you’re ready to teach lash extensions, how to overcome imposter syndrome, and why experience doesn’t always mean perfection—it means you’ve got something valuable to share.

In this episode, we cover:

• How to know when you’re ready to teach lash extensions
• Recognizing your expertise as a lash artist
• Building confidence and overcoming fear
• Creating your first lash class or training program
• The difference between being a lash artist and a lash educator
• How to structure your lash training journey for success

Whether you’re just starting to think about teaching or you’re already coaching clients informally, this episode is packed with insights to help you take the leap with confidence.

Subscribe and follow for more episodes on lash education, entrepreneurship, and mastering the beauty business.

Let’s grow the lash industry.

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In this episode of Full Time Lash Artist Podcast, Cosmina and Marian explain how lash artists—especially beginners—can simplify marketing by mastering just one lash style at a time. She shares actionable strategies to show up consistently online, even if you’re shy on camera, and how to use tools like CapCut, ChatGPT, and Google to get discovered by new clients.

Whether you’re overwhelmed by content creation or unsure how to start building your lash brand, this episode gives you a clear path forward. You’ll learn how to grow your presence, one simple video at a time.

Inside this episode, you’ll discover:

•  Why mastering one lash style first can skyrocket your client base
•  How to post effectively on Google and Instagram—even without video
•  Content ideas that don’t require talking or being on camera
•  The 3 easiest types of videos any lash artist can make
•  How to use apps like CapCut and InShot to create content fast
•  Smart tips for batch recording and outsourcing editing
•  Why ignoring video is no longer an option—and how to get comfortable fast
•  The power of answering your phone and showing up when others don’t

By the end, you’ll have a content plan you can stick to—and confidence that clients will find you if you stay consistent.

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In this episode of the Full Time Lash Artist Podcast, certified lash trainer Cosmina Esanu breaks down one of the most overlooked—but essential—skills in the lash industry: proper hand positioning. Whether you’re a beginner lash artist or want to refine your technique, this episode will teach you how to work smarter, not harder.

You’ll learn:

• How to correctly hold isolation and picking tweezers
• Why body positioning impacts your lash retention and speed
• The hand technique that reduces muscle strain and increases precision
• How to build muscle memory that lasts throughout your lash career

If you’ve ever struggled with awkward hand angles or slow lashing, this episode is your guide to building better habits and elevating your lash artistry. Tune in and start transforming your lash sets today!

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In this episode of the Full Time Lash Artist Podcast, Cosmina dives deep into the anime lash extension trend—a bold, spiky look that’s taking over the lash world. You’ll get step-by-step guidance on how to map, layer, and apply the perfect anime lash set.

What you’ll learn:

• The best lash lengths and curls for anime styling
• How to build your map for symmetry and drama
• Practice methods using a cosmetic sponge
• Real-time application on a mannequin
• Tips for mastering lash spikes and avoiding common mistakes

➡️ Want to elevate your lash skills even more? Join Limitlashes™ training programs and become the expert your clients rave about.

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In this episode of the Full Time Lash Artist Podcast, we dive deep into how to effectively market yourself as a beauty professional — especially if you’re a lash artist, esthetician, or service provider looking to grow in 2025 and beyond.

Here’s what you’ll discover:

• How to master personal branding and stand out online 🌟
• Why mixing personal + business content is key for building trust
• Strategies for optimizing your Instagram, TikTok, and Google profiles
• How to use ads — without wasting money 💸
• Why storytelling is your biggest marketing advantage
• When (and how) to start investing in Google Ads 🚀
• Overcoming camera shyness and using AI tools for easy content creation

Whether you’re just getting started or want to level up your beauty brand, this episode is packed with real-world strategies you can start using today.

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In this powerful episode of the Full Time Lash Artist Podcast, we dive deep into two paths to grow your lash business: scaling a team or scaling yourself. From running a salon with walkouts in winter to launching online training programs, we explore real behind-the-scenes stories, mindset shifts, and revenue breakdowns—including how just 32 loyal clients can bring in over $100K/year.

You’ll learn:

• How to identify your business style through self-auditing
• The real numbers behind lifetime client value
• Why marketing and sales matter more than just great lash skills
• How to wear the 3 crucial hats: marketer, salesperson, and lash tech
• What it really takes to sell lash trainings, even if you’re not a “guru” yet

Whether you’re building your brand in-person or online, this episode is your roadmap to scaling smart and sustainably.

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In this powerful episode of the Full Time Lash Artist Podcast, we’re diving deep into one of the most misunderstood aspects of lash artistry—retention, lash styling, and the real deal with premade fans.

Host Cosmina Esanu breaks down essential topics including:

• How lash length impacts retention and natural lash health
• Why shorter lengths create fuller lash lines
• The difference between curls (C, M, L, etc.) and how to use them for custom effects
• Step-by-step strategies for creating wispy, cat eye, and open-eye looks
• Classic vs. volume application and fan placement tips
• Why Cosmina avoids premade fans and what every lash artist must know before using them
• How to pre-make custom fans that match your glue and style perfectly

Whether you’re a new artist or a seasoned pro, this episode will change how you approach your sets. Cosmina shares real, honest insight from years of hands-on experience—and even draws out her techniques to make it click.

🎓 Ready to level up your lash game? Hit play now.

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Text Me Here On My Podcast Contact Any Questions About My Lash Classes