Fully Managed

Here are three things you’ll learn in this episode:

1. Embracing Unconventional Marketing & Risk-Taking: The episode highlights the importance of thinking outside the box in marketing, even if it means taking risks or being provocative to grab attention. It emphasizes that while some methods may seem unconventional, they can be highly effective in a noisy market.
2. The Reality of Entrepreneurial Journeys & Growth Mindset: Chris discusses the challenges and sacrifices involved in building a business, debunking the myth of instant success often portrayed online. He stresses the importance of a "growth mindset" balanced with self-care, and the value of having clients lined up before taking the leap into entrepreneurship.
3. Knowing Your Worth and Unique Positioning: The conversation underlines the significance of understanding your value as a marketer or business owner, advocating for fair compensation (including revenue percentages or equity) and learning to say "no" to opportunities that don't align with your worth. It also encourages finding a unique niche to stand out in a crowded market.

About Chris Moulton and Moulton Digital:

• Website: https://www.moultondigital.co/?utm_source=li&utm_medium=profilepage&utm_id=moultondigital1
• LinkedIn: https://www.linkedin.com/in/chrismoulton1/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
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Here are three things you’ll learn in this episode:

1. The Importance of Understanding Client and Business Needs: David discusses the challenge of learning a new industry when working with different businesses. He emphasizes the importance of asking the right questions, as clients often assume their knowledge is common understanding. Shannon relates this to agency work, explaining that both service providers and clients need to educate each other to ensure smooth collaboration.
2. Sustainable Growth Through Retention and Merit-Based Raises: David attributes his company's rapid growth to strong client relationships and a focus on long-term engagements. He also highlights the importance of employee retention, which he has achieved through a unique milestone-based raise system. Instead of traditional promotion structures, employees earn raises by leveling up specific skills, making growth more merit-based and motivating.
3. Automation as the Core of Business Improvement: David explains how automation enhances business operations. Rather than being tied to a single industry, automation is a universal tool that replaces inefficient processes, such as cumbersome spreadsheets, with streamlined systems. Whether through AI, integrations, web apps, or even augmented reality, the goal is always to improve efficiency and remove unnecessary manual tasks.

About David Hartmann & Silver Logic:

• Website: https://tsl.io/
• LinkedIn: https://www.linkedin.com/in/hartmanndavid/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
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Here are three things you’ll learn in this episode:

1. Rebranding Through Nostalgia: James suggests that reviving iconic brands like Blockbuster could be highly successful by tapping into consumer nostalgia and the growing appeal of physical media.
2. The Psychology of Branding: A brand's visual elements, such as colors and textures, are intentionally crafted to evoke specific emotions and resonate psychologically with target consumers, attracting them to the brand's "world."
3. AI as a Creative Tool: Rather than a threat, James views AI as an exciting tool that enhances the creative process, allowing designers to add unique layers of artistry and efficiency to their work, fostering a collaborative "jazz" between human and machine.

About James Adame & JA Studio:

• Website: https://jastudio.design/
• LinkedIn: https://www.linkedin.com/in/jamesadame/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Building a Global, Cohesive Remote Team: Daniil shares how Stera Global leverages tools like Discord and prioritizes personal connection to overcome the challenges of managing a worldwide remote team, fostering trust and accountability among employees.
2. The Evolution of Agency Growth: Learn from Stera Global's journey, including the pitfalls of relying heavily on freelancers and single marketing platforms, emphasizing the necessity of diversification and readiness to serve high-tier clients.
3. Balancing Creativity and Client Needs in Design: The discussion highlights the continuous challenge of aligning creative vision with client expectations, stressing the importance of clear communication, realistic expectations, and the willingness to say "no" when necessary to ensure project success and quality.

About Daniil Neverodsky & Stera Global:

• Website: https://www.stera.global/
• Social: https://www.linkedin.com/in/daniilne/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Unique Career Paths in Marketing: Kiara's journey from tech startups and healthcare to higher education highlights how diverse experiences, particularly in client relations and project management, contribute to a well-rounded marketing professional.
2. Authentic Storytelling in Higher Education: The episode emphasizes the importance of genuine student and faculty stories to differentiate an educational institution, fostering a sense of impact and community that resonates deeply with prospective students.
3. Measuring Marketing Success Holistically: Learn how Boston College measures campaign effectiveness through a combination of enrollment data, ad engagement, event attendance, and invaluable anecdotal feedback from students, underscoring the human element in marketing.

About Kiara Serret & Boston College:

• Website: http://bc.edu/lynchschool
• LinkedIn: https://www.linkedin.com/in/kiaraserret/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Values-Driven Business: Never Settle operates on the principle of "not settling," focusing on doing the right thing in business, prioritizing people, ethics, and moral values, rather than solely pursuing profit.
2. Strategic Growth for All Businesses: The agency offers services like branding, design, marketing, web development, and e-commerce to both small and large businesses, emphasizing efficient collaboration to maximize client ROI regardless of size.
3. Social Impact and Marketing Adaptation: Learn about Never Settle's commitment to fighting human trafficking through their services and gain insights into adapting marketing strategies to different audiences and industries, moving beyond one-size-fits-all solutions.

About Kenn and Never Settle:

• Website: https://neversettle.it
• LinkedIn: https://www.linkedin.com/in/kenn-kelly-20b1494/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

• Digital Marketing Evolution: Learn how digital marketing strategies have transformed, especially post-COVID, with a focus on online presence, social media, and the integration of AI tools.
• Brand Storytelling & Cohesiveness: Gain advice on understanding your brand, setting clear goals, and maintaining a consistent brand voice across all marketing channels for effective growth.
• Adapting to Trends & Transparency: Understand the importance of staying current with digital trends, particularly on social media platforms like TikTok, and the growing demand for transparency from younger, more marketing-savvy audiences.

About Aliya and Camber Creative:

• Website: https://www.cmbr.co/
• LinkedIn: https://www.linkedin.com/in/aliya-al-balooshi-477b47148/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

- From Environmental Engineering to App Development: Lindsay shares her unconventional career path, transitioning from a focus on international aid and environmental work to finding her passion in the fast-paced world of app development.

- The Birth of Welcome: Lindsay recounts her initial struggles with app development and how a negative experience ultimately inspired her to create Welcome, an agency dedicated to quality and user-centric design.

- Balancing Beauty and Function in App Design:The discussion highlights the critical balance between aesthetics and functionality in app and web development, emphasizing the importance of user experience and buildability.

About Lindsey and WLCM:

- Website: https://wlcm.studio/

- LinkedIn: https://www.linkedin.com/in/lindseywitmercollins/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. The "No Such Thing as Advanced SEO" Argument: Harry defends his long-held belief that effective SEO fundamentally relies on high-quality, authoritative, thorough, and genuine content, rather than complex "advanced" tactics, while acknowledging the importance of technical and off-page elements for long-term longevity.

2. Strategic Business Segmentation for Clarity: Harry explains how his agency, Conversion Pipeline, strategically split into two distinct brands (Conversion Pipeline for retail clients and White Label Agency for agency partners) to avoid confusion and better serve the differing incentives and needs of each market.

3. The Importance of Client Education and Expectation Setting: The discussion highlights the crucial role of agencies in educating clients about digital marketing processes, especially for services like SEO where results may not be immediately visible or linear, emphasizing that clear communication builds trust and manages expectations effectively.

About Harry Brooks & White Label Agency:

- Website:  https://www.whitelabelagency.co/

- LinkedIn: https://www.linkedin.com/in/gharrybrooks/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. From Graphic Design to Community Tech: Danny shares his diverse professional background, starting with early iPhone app icon design and moving through various creative roles, ultimately leading him to found Ville.Social as a solution to foster real-world connections.

2. Ville.Social's Innovative Approach to Events: Ville.Social uses a TikTok-like interface with five-second looping videos to showcase local events, allowing users to instantly add them to their device calendars and encouraging consistent attendance to build rapport and community.

3. Combating Digital Isolation: The platform directly addresses chronic loneliness by leveraging familiar technology to guide users towards in-person interactions, challenging traditional social media models that prioritize screen time over genuine human connection and the importance of "third spaces."

About Danny Meese and Ville Social:

- Website: https://ville.social/

- LinkedIn: https://www.linkedin.com/in/danny-meese-0651baa1/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast