Fully Managed

Here are three things you’ll learn in this episode:

1. The company grew by strategically hiring and training individuals with potential rather than marketing experience. By productizing their services, they enabled efficient client management at scale, allowing young team members to learn and thrive while helping Evergrow operate leanly and effectively.

2. How culture fit is just as important as qualifications – At a startup, one bad hire can disrupt everything. That’s why they use quirky but intentional filters in the job application process to find people who match their values.

3. Instead of traditional outreach, Jake emphasized providing value in online communities through detailed, unsolicited help. This positioned Evergrow Marketing as a trusted expert and led to clients reaching out organically — a strategy he believes is more aligned with the services they offer.

About Jake Hundley and Ever Grow Marketing:

- Website: https://evergrowmarketing.com/

- LinkedIn: https://www.linkedin.com/in/jake-hundley/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Founder-Centric Approach: Naked Development emphasizes a founder-focused vetting process, selecting clients based on their potential for success and realistic expectations. This ensures compatibility and alignment with their mission, fostering a supportive ecosystem for startups.

2. Value in Communication: John advocates for clear and concise communication about what their agency does. They emphasize the importance of simplifying messaging to avoid confusion, demonstrating how effective marketing can often be about saying less while conveying value effectively.

3. Avoiding Competitor Comparison: Constantly comparing oneself to competitors can hinder innovation and growth. Instead, focusing on providing unique value and understanding user needs leads to success. The analogy of being the "hot girl at the bar" illustrates the idea that attracting interest comes from confidence and a focus on others, rather than being preoccupied with competition.

About John Driscoll and Naked Development:

- Website: https://nakeddev.com/

- LinkedIn: https://www.linkedin.com/in/thejohndriscoll/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. The impact of AI on web design – While Big Orange Planet hasn’t fully adopted AI into their workflow, Ali compares the AI revolution to the rise of WordPress templates—both empowering non-designers but requiring pros to adapt to stay ahead.

2. Why web design is never one-size-fits-all – From high heels to oil rigs, Ali explains how they assign designers based on project needs, ensuring each client gets a tailored experience, no matter how wildly different the industries may be.

3. Why your agency’s own site needs to shine – Ali shares that they’ve rebuilt their site multiple times over 20+ years and believe looking good online is essential—especially when your credibility depends on building standout digital experiences for others.

About Ally and Big Orange Planet:

- Website: https://www.bigorangeplanet.com/

- LinkedIn: https://www.linkedin.com/in/ally-lennon/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Why neutrality is often a mask for fear, and how it leads to invisibility instead of impact.

2. The internal pressures executives face when balancing company values with personal livelihood.

3. How staying consistent with your brand’s core values—especially in the face of backlash—can attract a stronger, more loyal audience.

About Keu and SPREAD:

- Website: https://spread.company/

- LinkedIn: https://www.linkedin.com/in/keureyes/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Why Christian offers a free consultation that helps qualify serious clients — and why indecisiveness is a red flag when it comes to tax deadlines.

2. How constant changes in tax laws affect clients — and why Christian believes clients shouldn't have to stay updated themselves, but instead trust professionals who do.

3. Why AI won’t replace accountants — despite its usefulness, AI can’t interpret complex, gray-area IRS rules or apply emotional and conditional logic the way experienced tax pros can.

About Christian and Tax Advisor 365 :

- Website: https://taxadvisor365.com/

- LinkedIn: https://www.linkedin.com/in/christianx365/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Influencer campaigns should prioritize alignment over volume. Many brands fall into the trap of working with influencers who don’t share their values or audience. Long-term partnerships often yield better brand affinity and storytelling than one-off, short-lived collabs.

2. Balance brand awareness and immediate ROI by integrating cross-channel strategies. Influencer marketing alone isn’t enough. Brands should use social media for mass reach but also tap into niche traditional channels (like print or industry-specific media) for deeper engagement.

3. AI can boost, not replace, creative thinking—if used transparently. While some fear AI dilutes creativity, the speaker argues that when used as a tool to aid brainstorming and workflow (not replace people), it can amplify originality—especially when brands are open about how and when they use it.

About Jack and The Escape Pod:

- Website: https://theescapepod.com/

- LinkedIn: https://www.linkedin.com/in/jack-francis/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. The Evolution of E-commerce Marketing: Zac explains how Lilo Social adapted from a paid social agency to a full-service e-commerce powerhouse, emphasizing the shift from basic paid social to advanced creative, paid search, UGC, email, and SMS strategies.

2.  Thriving in a Fully Remote Environment: Learn how Lilo Social successfully navigated the challenges of remote work post-COVID, focusing on building a vibrant company culture through opt-in clubs (like book and fitness clubs) and flexible communication strategies to foster team connection without forcing social interaction.

3. Mastering Digital Ad Competition: Zac shares Lilo Social's key strategy for standing out in today's saturated digital ad space: prioritizing creative volume and rapid hypothesis testing over traditional account structures, while also discussing how to balance quantity with brand quality and manage client expectations.

About Zac Fromson & Lilo Social:

- Website: http://www.lilosocial.com/

- LinkedIn: https://www.linkedin.com/in/zacfromson/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. The Entrepreneurial Journey and Learning from Failure: Geoffrey emphasizes that success is rarely "overnight" and that entrepreneurs must embrace mistakes as learning opportunities, refining their approach with each new venture.
2. Building a Business Around Passion and Unique Problem-Solving: He advocates for identifying a genuine problem that you are passionate about solving and then laser-focusing on that niche to become a dominant provider, attracting customers naturally.
3. Sales Through Service and Cultivating Evangelist Customers: Geoffrey stresses that sales are best achieved through excellent service, urging entrepreneurs to build relationships with customers akin to a parent supporting their child, leading to loyal patrons and referrals.

About Geoffrey and Think Big with Geoffrey:

• Website: https://www.thinkbigwithgeoffreykent.com/
• LinkedIn: https://www.linkedin.com/in/thinkbigwithgeoffreykent/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

🌐 The Power of Micro-Communities in Activism: Leilani and Charly emphasize that building strong relationships within smaller, dedicated micro-communities is crucial for fostering authentic engagement and ultimately scaling a movement to reach a broader audience.

🧠 Communicating Complex Topics with Hope and Digestibility: They discuss the importance of making heavy subjects, such as climate change, more digestible and actionable through personal storytelling and optimistic messaging, rather than focusing solely on alarming statistics.

📲 Navigating Misinformation and Strategic Partnerships in Social Justice: The interview underscores the importance of fact-checking information, relying on credible sources, and considering unconventional partnerships to foster a more robust and effective social justice movement.

About Leilani and Charly and Time for Better:

• Website: https://www.linkedin.com/company/timeforbetter/
• LinkedIn: https://www.linkedin.com/in/leilani-fallentine/
• LinkedIn: https://www.linkedin.com/in/charly-frisk/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

• Transitioning from Music to Digital Marketing: Angelo discusses his career shift from a professional musician to founding Sunlight Media, driven by health reasons and the desire to scale his web design work.
• Leveraging SEO for Business Growth: Sunlight Media's success is largely attributed to strong SEO strategies, including optimizing their website and Google Business Profile to attract organic traffic and leads.
• Building Trust and Client Relationships: Angelo emphasizes the importance of a strong online reputation, clear communication, and well-defined contracts in establishing long-term client relationships and effectively vetting potential clients.

About Angelo and Sunlight Media:

• Website: https://sunlightmedia.org/
• LinkedIn: https://www.linkedin.com/in/angelo-frisina/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast